Digital signage is still a growing industry and is often misunderstood by many businesses and consequently many digital signage campaigns don’t prove as successful as expected. There is no right or wrong way to conduct a digital signage campaign but there are key points that should be remembered whenever planning a new digital advertising scheme.
Archive for June, 2009
Top Tips to Create a Successful Digital Signage Campaign
No Comments » Posted by Richard Williams on June 28th, 2009
Protecting display devices –LCD enclosures
No Comments » Posted by Richard Williams on June 26th, 2009
Plasma and LCDs have dramatically changed not just home entertainment but also have revolutionised the signage industry. Before these new types of flat screen televisions, digital signage would have been impossible with the old bulky cathode ray tubes (CRT).
Outdoor Digital Signage – A Revolution on the Sidewalk
No Comments » Posted by Richard Williams on June 24th, 2009
The sidewalks of our towns and cities are changing with more and more application of digital signage being seen outdoors. Outdoor digital signage has really taken off over the last few years and now signage systems are springing up almost everywhere.
Digital Signage and Return on Investment (RoI)
No Comments » Posted by Richard Williams on June 22nd, 2009
Being a new innovation there are many unknowns when it comes to the use of digital signage. One of the most fundamental when it comes to working out whether to invest in this new technology is trying to work out the return of investment. (more…)
Top Ten Outdoor Digital Signage Tips – part two
No Comments » Posted by Richard Williams on June 20th, 2009
continued….
5. Choose the right software and tools – Don’t get distracted with expensive and often overly-complicated content creation tools. Often the simple desktop office tools like PowerPoint will create good quality and innovative content
4 Testing, testing 1, 2, 3 – Properly test your campaigns ensure. Don’t just test that the devices are working, practice changing content and carrying out general maintenance like cleaning, it is often small practicalities like this that can cause the failure of an outdoor digital signage project. (more…)
Top Ten OUtdoor Digital Signage Tips – part one
No Comments » Posted by Richard Williams on June 18th, 2009
Using outdoor digital signage poses different challenges to indoor systems, from protecting the device from the elements to getting the content delivered but the benefits of using outdoor LCDs and plasma for digital advertising or information is that you can reach a lot larger audience. There are of course many pitfalls in implementing outdoor digital signage, here are ten ideas to avoid making costly mistakes: (more…)
Outdoor Digital Signage Helping to Curb ‘Line Rage’
No Comments » Posted by Richard Williams on June 16th, 2009
Digital out of home (DOOH) media is being implemented in theme parks to keep people amused whilst waiting in line.
Most of us have experienced the frustration of having to stand patiently waiting for a ride; however, to some the frustration came be just too much. Incidents of line rage have plagued nearly all theme parks in the US and its not just amusement parks that suffer from the phenomenon. The numbers of assaults in check-out lines, cinema queues and other places where people are forced to wait patiently, have risen dramatically over the last decade. (more…)
Using LCDs for Digital Signage
No Comments » Posted by Richard Williams on June 10th, 2009
LCD TVs (Liquid Crystal Display) are a relatively new concept. While the TV showrooms are full of them and no longer do many manufacturers produce the old CRT (cathode ray tube) devices, they have really only been with us for a few years and it was only last year that LCDs first outsold CRT (with a 50% share of the 200 million TVs sold worldwide).
However, LCDs have exploded in more places that just our living rooms they are now to be found in a multitude of places from shopping malls, colleges and schools to hospitals, prisons and even the sidewalk.
The use of LCDs for digital advertising and information was a natural step as the technology got cheaper, flatter and more reliable and for the first time TV’s could fit on to walls and take up only as much space as a painting. (more…)
Digital Signage in the Extreme
No Comments » Posted by Richard Williams on June 6th, 2009
Digital signage is perhaps one of the only growing industries in the present economic climate and is expanding across all sectors outdoor digital signage is now on our side walks as well as being inside stores.
Its applications is also increasing with more and more industrial sectors realizing the benefits of using digital signage and LCD and plasmas are springing up almost everywhere. Digital signage offers plenty of benefits such as: (more…)
LCD Enclosures – Outdoor Protection for Digital Signage
No Comments » Posted by Richard Williams on June 4th, 2009
Television has revolutionised our lives with most of us watching hour upon hour of it every week. A TV now sits in nearly every living room and thanks to the growing trend for outdoor digital signage – TV’s are now becoming a regular sight on our boulevards and in our shopping malls too.
Part of this has to do with the emergence of LCD (liquid crystal display) and plasmas that have replaced the traditional CRT (cathode ray tube). These new technologies are not only a lot lighter, thinner and less fragile they have dramatically dropped in price and have made the CRT completely obsolete. (more…)
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Digital Poster –digital signage made easy Posted by Armagard on 3 Sep 2010
With so many facets to a digital signage campaign – screens, media players, content, LCD enclosures – it can be extremely daunting for t. […]
Top Ten OUtdoor Digital Signage Tips - part one Posted by Industrial Computer Enclosure on 18 Jun 2009
Using outdoor digital signage poses different challenges to indoor systems, from protecting the device from the elements to getting the cont. […]