Versatile Digital Signage with LCD Enclosures
The advantages of using LCD enclosures are many fold but their flexibility and versatility are what really makes them a preferred solution for so many digital signage applications. Read More
Digital signage for factory Use
Factory floors can be hostile areas. Dust, dirt, heavy machinery and liquids such as water liberally used to wash down equipment makes the factory the last place digital signage would be expected be implemented.
Why the need for LCD enclosures
An LCD enclosure is a protective device designed to house standard flat screen TV’s such as LCD and plasmas allowing them to be used in areas that would otherwise unsuitable. LCD enclosures protect from all sorts of hostile elements enabling digital signage in even the most extreme of areas. Read More
Outside Protection for LCDs and Plasmas
The use of LCD and plasma screens outside has rocketed in recent years thanks largely to the expansion of digital signage and in particular outdoor digital signage.
Keeping these display devices protected in outdoor areas is a particular challenge particularly as LCD and plasmas used for outdoor signage are the same devices that we use as home TV systems.
So what is Digital Signage?
The term digital signage has become common parlance over the last few years but exactly what is it? Digital signage is a term used to describe any signage system that uses TV technology to display advertising or information.
Digital out of home advertising is often another term that describes the use of LCD and plasma TV’s for this purpose but in fact there is more to just advertising when it comes to digital signage. Read More
Spreading Your Message – Outdoor Digital Signage
Getting your advertising campaigns seen by as many people as possible is not just down to location. Posters, billboards and print adverts are everywhere yet we very rarely notice them other than a quick glance.
In a world saturated by advertisements getting your own message across can be extremely difficult, which is why more and more companied are turning to digital advertising and digital signage. Read More
Outdoor Digital Signage in any Location
When it comes to getting your message across more and more people are turning to the digital signage industry for more and more applications. Digital advertising may have been where this industry started but LCD and plasma TV’s are now being used for information boards, displays and even menus.
And digital advertising has taken strides into the most unimaginable places. Bathrooms, gas stations, drive-thru’s and diners are all taking advantage of a captive audience and placing digital signage to sell products or generate extra income. Read More
Justifying your digital signage campaign – return on investment (ROI)
Despite the falling costs of digital signage and the technologies it employs such as plasma and LCD TV screens, there is still difficulty in justifying the return of investment this new medium can offer.
Whether it is a an outdoor digital signage scheme or indoor LCD enclosures, the inability to justify the expense of a digital signage campaign is often the main reason digital signage campaigns are not approved as it is very difficult for a marketer to validate the return on investment (ROI). In other words the digital signage industry still has trouble clarifying exactly what it does. Read More
LCD Enclosures – All-Weather Protection for Digital Signage
The use of digital signage has been much talked about with the varied applications for the new media seemingly endless. Whilst digital signage has been utilised by retailers since the first LCD and plasma screens hit the market, now other sectors are following suit.
