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Archive for January, 2010

Digital Signage and What Location!

With such a fast paced growing industry as digital signage with so many campaigns springing up many marketers are anxious to get involved and come up with their own digital advertising campaign. (more…)

Back-lit LED – the Future of Outdoor Digital Signage – is Bright

Modern flat screen technology commonly used in digital signage such as plasma and LCD is relatively new and while the advantages of these displays compared to the old style cathode ray tube are quite obvious; flatter, smaller, lighter, cheaper to produce etc, they are not by any means perfect. (more…)

Running a Synchronized Digital Signage Campaign

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Secrets of Digital Signage – The LCD Enclosure

As with any new industry and innovation, implementing and using digital signage often involves a considerable amount of trial an error. The industry is still too new for any solid rules and conventions to make utilising digital signage easier. (more…)

Getting the Best out of Digital Signage

Using modern LCD or plasma flat screens for the purposes of digital advertising and signage, represents a substantial investment and achieving a return on investment on any digital signage campaign is crucial. (more…)

Digital Signage in Outdoor Locations

The success or failing of any digital signage campaign hinges on the number of people that can see the content. One area where the potential audience is always of a high volume is in the implementation of digital signage in outdoor locations.

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NEMA 4 and IP65 Outdoor Digital Signage Made Easy

Anybody embarking on an outdoor digital signage campaign will be aware of the IP and NEMA standards governing the use of such technologies in the open air. IP 65 and NEMA 4 are the most common ratings issued for outdoor digital signage and TV systems. (more…)

Why Your Business should be investing in Digital Signage

Advertising is crucial for perhaps all businesses; attracting new customer, letting existing ones know of your latest developments and spreading your brand image is vital marketing for any company. (more…)

3D TV and the Possibilities for Digital Signage

It may seem like a scene out of the 1980’s science fiction film Back to the Future but the technology for glasses-free 3D digital signage is already here.

A 3D sign comes alive in the Robert Zemeckis film Back to the Future II

A 3D sign comes alive in the Robert Zemeckis film Back to the Future II (more…)

Digital Signage Innovations –Digital Menu Boards

2010 is promising to be an exciting year in the digital signage and out of home advertising industry with many new innovations and applications expected to increase the usefulness of this new media. (more…)

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