Indoor and Outdoor Digital Signage – The essential differences
Whilst the principles and applications behind indoor and outdoor digital signage remain similar the two types of out of home advertising are completely different in many regards but the technology and hardware required is completely different. Read More
It Is Not Just Advertising – Digital Signage use outside of Retail
Digital signage is now a common sight in retail stores, shopping malls, and now with the growing use of outdoor digital signage, even along high streets and roadsides too. Read More
Digital Signage in Healthcare
Digital signage has become a popular feature in retail and in our stores and shopping malls. However, retail is only one industry that has been quick to adopt this new technology for advertising purposes but there are others that finding other uses for digital signage that are providing just as many benefits. Read More
Using Outdoor Digital Signage in Temperature Extremes
Outdoor digital signage is an effective method of advertising and generating brand awareness. The potential audience for outdoor digital signage is always greater than for indoor advertising which is why more and more digital signage is being erected along sidewalks and roads. Read More
Digital Signage on the Railways
The railways in many parts of the world have always been central to the transportation systems. Furthermore, the railways hold a nostalgia and special place in people’s lives other transport networks have never been able to reproduce. Read More
Digital Signage – Understanding Screens
Flat screen technology has only been around a few years but already it has not only replaced its forerunner the CRT TV in our homes but also these thinner TV systems has paved the way for a revolution in out of home advertising. Read More
Implementing Digital Signage Step-by-step
With so much talk about the benefits of digital signage, more and more businesses are looking to this new out of home advertising media as a cost effective method of promoting and marketing their company. Read More
Digital Out of Home Advertising (Dooh) – Outdoors
The digital out of home revolution had modernised many retail and shopping malls and changed the face of advertising in many sectors. No longer are adverts tired and dull with static images, now full colour moving images are drawing the eye in many locations. Read More
Digital Signage in Washdown Locations
Advertising is not the only reason people turn to digital signage. Using LCD screens for relaying information is far more effective and flexible than traditional methods. Read More
Common Causes for Digital Signage Failure
With quite a high initial outlay, digital signage is never cheap to install and planning a return on this initial investment is vital before embarking on any digital out of home (Dooh) campaign. Read More
