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Archive for June, 2010

Transportation’s Love of Outdoor Digital Signage

Outdoor digital signage makes up only a small percentage of all the digital screens used for advertising and information around today. Less than 5% of all LCD installs in Europe and the USA are outside – however, there are plenty of reasons for that. (more…)

Outdoor Digital Signage – Why Not?

There are a great many advantages of taking digital signage to an outdoor location. There is always a greater potential audience with an outdoor digital signage screen than there is with a similar indoor system. (more…)

Digital Signage Screens in Europe

Outside of the USA, Western Europe is the next largest digital signage market. The UK is by far the largest of the markets in Europe but countries like Germany and France are catching up fast and more and more installs, including outdoor digital signage are springing up almost daily. (more…)

Where is the right Location for a digital sign?

There are many important decisions involved before you can embark on a digital signage campaign: the type of screen to use, the content that is to be played, the type of housing or LCD enclosure used to protect the screen. (more…)

Street Signs – The Changing Face of Outdoor Advertising

Outdoor advertising has been part and parcel of our high street furniture since the development of the printing press. Once printing became a cheap enough process, retailers and merchants soon discovered the benefits of signs and adverts that promoted their brand and their products. (more…)

New Innovations in Outdoor Digital Signage – A look at the future

Years ago during the Edwardian and Victorian times, outdoor advertising began on the back of the printing boom. Soon the streets were filled with brightly coloured posters, signs and advertisements that were to adorn our high streets for over a century. (more…)

High Brightness and Commercial Screens – Reviewed

With the boom of outdoor digital signage and outdoor TV systems the growing need for high brightness and commercial grade televisions is widening.

Standard TV devices can often be used in outdoor locations (as long as they are protected by an outdoor LCD enclosure) however, under direct sunlight and n high brightness areas the screen can become washed out, difficult to read and can even reflect glare. (more…)

Outdoor TV at Wimbledon

Perhaps the most famous tennis tournament in the world, Wimbledon is one of the major sporting events of the year – and outdoor digital signage plays it part in bringing the Grandslam matches to you. (more…)

Mounting Options for Digital Signage – Floor Ceiling or Wall

When it comes to a successful digital signage campaign readability and location are everything. There is no point in investing in screens, content and digital signage enclosures if your message is not getting read. (more…)

Digital Signage – Don’t get Caught out Over Costs

Digital signage has become a buzzword with many suppliers of AV equipment, media players, and other hardware now specializing in digital out of home (DooH). (more…)

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