Mounting Outdoor Digital Signs
Visibility for an outdoor sign is perhaps even more important than the content being displayed on it. If the sign is not visible enough it will get unnoticed and there is little difference in the mounting of digital signage as to other forms of outdoor advertisements. Read More
Evaluating the Success of an Outdoor Digital Signage Campaign
The biggest hurdle in convincing somebody to embark on a digital signage campaign is the expected return on investment. No installer can make promises as to the extra revenue that it can create and for outdoor digital signage the problem is intensified. Read More
Digital Signage – Preventing Dead Screens
A digital signage screen that isn’t working is an all too common sight these days. Damaged, badly maintained or software issues often lead to screen failure but the effects of which have a strong bearing on, not just the screen owners and advertisers who are losing revenue and wasting their investment, but as Raji Kalra on Sixteen-nine points out, “black or damaged DOOH networks hurt the industry as a whole when their product is down or showing problems. It causes another kind of ripple effect none of us want.” Read More
Don’t be Dim – Importance of Brightness for Outdoor Digital Signage
Outdoor digital signage is a fast growing and compelling industry. With huge audience potential, placing a screen in an outdoor location can generate far more interest than a static advertisement or even a comparative indoor digital signage campaign. Read More
Digital Signage – The Cost of a Damaged Screen
Digital signage is a growing industry but the one thing that puts off newcomers into getting involved is the initial investment and uncertainty of getting a return.
This is exaggerated in the world of outdoor digital signage where the set-up costs are a lot higher. While digital signage can be used for multiple purposes: Advertising, Information, Branding – getting a return on the initial investment is still highly important. Read More
Outdoor Digital Signage and Billboards – in the clear
Study confirms that outdoor screens do not cause accidents
Since outdoor digital signage first appeared along roadsides, it has been at the center of controversy. Many people have objected to these electronic billboards and highway digital signage on aesthetic grounds and safety. Read More
Outdoor TV Screens – Saving Lives – Part Two
School/college Campus
Unfortunately gun incidents around colleges, schools and universities has become and all-too-common problem. Recent gun-related incidents at universities and even an army barracks indicated the need for providing real time information for the emergency. Many of these incidents can be quite protracted and lives can be saved if people can be warned to remain off campus until the incident is over. Read More
Outdoor TV Screens – Saving Lives – Part one
Outdoor digital signage is receiving a boon from advertisers and marketers who are finding this technology a cost effective method of promotion, advertising and providing information such as wayfinding. Read More
Advertising – Does Outdoor Digital Signage Get Results?
Advertisers are always looking for the next method of getting their message across. Nearly every communication technology has been utilised by advertisers, and outdoor digital signage is just the latest in a long line of advertising methods. Read More
Outdoor TV Enclosure – Thorough Protection for Outdoor Digital Signage
Using outdoor screens and digital signage in outside locations is increasingly becoming popular. There are so many advantages to outdoor digital signage in comparison with other advertising methods, that it is no surprise. Read More
