Landscape Beats Portrait in Recall Tests

If you look at the digital signage screens dotted around your locality, from digital posters and totems to outdoor digital signage advertising displays, one thing that may be apparent is the commonality of portrait orientation of these screens rather than landscape. Read More

The Future of Outdoor Digital Signage for 2010

Outdoor media is not new. Billboards on tops of buildings and poster campaigns have been used for decades and outdoor advertising has been seen as an inexpensive method of getting a message across. Outdoor advertising is far more effective than an indoor campaign, especially in areas of high footfall as the potential audience is almost limitless compared with indoor advertising. Read More

Continued Growth of Outdoor Advertising – Biggest Industry Users

New figures have been released on the total amount of money spent on advertising in the US. The figures show what companies, and what categories of industry, are spending the most on advertising.

The research, published by Kantar Media, reveals that outdoor advertising, of which digital out of home plays a large part, was up 9.6% in 2010 from the previous year, one of the highest growth rates for advertising.

While the research doesn’t separate digital out of home (Dooh–digital signage) from regular outdoor advertising, it does give advertisers a guide as to who is spending what:

Quite clearly, the automotive industry is the leading consumer of advertising space, with the telecoms industry following closely behind, and most the major advertising industries increased their advertising budgets for 2010 with the exception of pharmaceuticals and direct response marketing.

Kantar Media also analyzed specific companies that spend the most in advertising dollars, and generally, ad spending has increased for these top advertisers, with a couple of exceptions:

Retail Digital Signage Indoor and Out

Providing screens for promotion and branding has benefits both indoors and out. Commonly used inside retail stores and diners, digital signage displays provide an easy and eye-catching form of promotion and branding, communicating with customers and steering them to promotions and sale items. Read More

Protecting display devices – LCD enclosures

Plasma and LCDs have dramatically changed not just home entertainment but also have revolutionised the signage industry. Before these new types of flat screen televisions, digital signage would have been impossible with the old bulky cathode ray tubes (CRT).

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Digital Signage in Outdoor Locations

The success or failing of any digital signage campaign hinges on the number of people that can see the content. One area where the potential audience is always of a high volume is in the implementation of digital signage in outdoor locations. Read More

Digital Signage Return on Investment (RoI)

Being a new innovation there are many unknowns when it comes to the >use of digital signage. One of the most fundamental, when it comes to working out whether to invest in this new technology, is trying to work out the return of investment. Read More

Digital Signage the Global Picture

In such a fragmented market, ascertaining just how big the digital signage market is and how much it is growing is a difficult task. With many digital display installed by local companies, for many of whom digital signage plays only a part of their total business activities, getting any type of accurate forecast as to the size of the digital signage market and its possible future is extremely difficult. Read More

The Enduring Nature of Digital Signage

Despite being a new industry, digital signage has had to face some stiff challenges, especially the economic problems that have hit many western nations in the last few years. Read More