The Key Elements of Digital Signage
On the surface, digital signage seems a simple concept. Modern flat screen LCD screens, placed in out of home locations that play advertising or informational content; however, as with any modern technology, digital signage isn’t as simple as all that and several key elements go into creating a digital signage system. With more and more smaller companies getting involved with digital signage, installing their own screens and generating their own content, understanding these key elements is increasingly important. Read More
Digital Signage and Effective Branding
While most people are familiar with digital signage and its use in advertising around shopping malls and retail stores, the medium’s greatest strength isn’t in advertising at all, but branding.
Digital Signage and the Healthcare Sector
Perhaps one of the most surprising things about the rise of digital signage has been its uptake in the healthcare sector. The healthcare sector has adopted digital signage in all sorts of locations and environments, perhaps more so than any other industry, with doctor’s surgeries, pharmacies, clinics, hospitals and treatment centers using screens for a multitude of applications. Read More
Outdoor Digital Signage – Making the Most of the Medium
Outdoor digital signage is becoming ever popular along the high street with more and more large screen advertising hoardings replacing the static posters and billboards traditionally used by out of home advertisers. An increasing number of retailers and businesses are also installing screens outside for purposes of branding, information and promotion. Read More
Does Digital Signage Increase Sales?
With digital signage being so prevalent in stores, shopping malls and other retail outlets, the assumption made by most people is that digital signage helps increase sales. After all, with so many screens about it must do, mustn’t it? Read More
The Changing Face of Television
Few people don’t own a television, and modern flat screens don’t just provide us with entertainment but are found out of the home used in digital signage and other technology, but it has taken over a century for televisions to have developed into the modern LCD high definition screens we enjoy today. Read More
Pre-Sale Digital Signage
Retailers are one of the prime users of digital signage. Digital signage has so many advantages for retailers that it is no wonder. In retail environments digital displays promote items instore, POS (Point of Sale) signage helps up-sell particular items, promote featured specials, promote extended warranties and introduce new products. But another form of retail digital signage can help bring people into the store and increase sales—pre-sell digital signage. Read More
InfoComm Tomorrow – Do not Forget to Drop by and See Armagard
Perhaps the world’s largest audiovisual trade show, InfoComm 2011, starts tomorrow and Armagard will be at Booth #4370 demonstrating our range of LCD enclosures and several exciting new products. Read More
Brand Promotion with Digital Signage
Brand promotion is not the same as advertising or other forms of marketing. Brand promotion is a marketing strategy that attempts to increase awareness of a brand name and increase customer loyalty. Read More