Landscape Beats Portrait in Recall Tests
If you look at the digital signage screens dotted around your locality, from digital posters and totems to outdoor digital signage advertising displays, one thing that may be apparent is the commonality of portrait orientation of these screens rather than landscape. Read More
Five ways of Boosting Views for an Outdoor Digital Signage Screen
Many people see digital signage as a sure-fire method of increasing sales and generating product interest. Because of the potential size of the audience, the comparative cost of implementing a digital signage display can work out as a low cost method of advertising, and even outdoors, where the extra investment of screen protection to guard against the weather and temperature, people often believe it is worthwhile because of the sheer size of the audience. Read More
Dooh for Dummies
The digital signage industry can be a complicated one. The term digital signage, isn’t very self-explanatory and the industry is littered with jargon and acronyms: Dooh (digital out of home), VPN Virtual Private Network, DSL (Digital Subscriber Line), CPM (Cost per thousand), narrowcasting, virtual networks, location-based advertising, dynamic content, menusharing … the list goes on. Read More
Digital Signage Display requires Basic Building Blocks
People often think of digital signage as a complicated business. Filled with jargon and complex terms, many people are put off implementing a digital display due to this complexity. This is a shame, as digital signage and digital displays are one of the most effective methods of getting information, messages and advertising across to an out of home audience. Read More
Image Movement in Digital Signage Content
One of the most obvious advantages of digital signage over static media is the ability to show moving images. Using LCD screens hooked up to a media player means that all sorts of video content can be played outside the home, helping to attract attention to whatever promotional or informative message the digital signage screen is trying to portray; however, is using moving imagery really a good idea, and if so, how much should you use? Read More
Approaching Outdoor Digital Signage Content
A common mistake made by users of outdoor digital signage is that they assume content used on indoor screens will work as effectively outdoors. Outdoor digital signage, however, requires a different approach to content than screens placed in shopping malls, airports and retail stores. Read More
Creating your Own Digital Signage Content
As the price of TV screens fall and hardware such as outdoor LCD enclosure make it easier to install screens in outdoor locations, more and more businesses and institutions are utilizing digital signage as part of marketing or information provision. Read More
How to Provide Good Quality Outdoor Digital Signage Content
Providing content for an outdoor digital sign differs to the content on an indoor screen. Although outdoor digital signage can generate far more views than an indoor display, outdoor signs are viewed differently. Read More
Outdoor Digital Signage Versus Indoor – Content Differences
Many people assume that outdoor digital signage screens seen along the high street, roadside or outside public buildings, are the same as the indoor displays seen in shopping malls, retail stores.
And many outdoor digital signage screens are just the same indoor commercial screens housed in protective LCD enclosures which prevent the weather elements from damaging the screen. LCD enclosures also have climatic controls to ensure the screens don’t overheat or freeze in cold temperatures. Read More