Outdoor Digital Signage for Immediate Communication
In today’s digital age, we are faced with a barrage of different methods of communicating. With social networking, email and mobile phones, it’s never been so easy to communicate messages personally and to whole groups of people. However, communicating to a public audience that you don’t know is just as difficult as it has ever been. Not everybody is on Twitter, has a mobile phone or access to email, so in large organisations, such as schools, colleges and public buildings, relaying information to staff, service users and visitors is challenging. Outdoor Digital Signage is a solution. Read More
LCD Enclosures on Railway Platforms
Providing commuters with up to-the-minute information detailing delays, time table changes and arrivals, is now an essential part of running transportation companies such as railways. Read More
Totems and Standalone Units – Noticeable Digital Signage
Those of us familiar with digital signage are probably aware that the number of different shapes and sizes of signage displays seems unlimited. From digital posters in shopping malls, landscape screens outside of retail units and large outdoor digital signage billboards, all sorts of different types display design are used. But are any of these designs more effective than other solutions?
Obviously, size can make a difference, a larger screen will be more noticeable than a smaller screen, and position too can make a difference, as a display located too high, out of eye-line, or amongst clutter is too easy to miss. Content of course can make a huge difference, simple eye-catching messages are far more likely to grasp people’s attention than long-winded slogans and busy imagery—especially if what you are promoting is appealing to the audience.
Another method of ensuring your sign gets noticed is by making the display as obtrusive, forcing the audience to walk around it. Totems, kiosks and standalone units are becoming increasingly common in retail units for this very reason.
Often seen in doorways as you enter a chain store, hotel or other location, these floor-standing totems are impossible not to notice.
Standalone units
Disadvantages
These portrait signs do take up a lot of space, and this is both their advantage and disadvantage. Because of their obtrusive nature, as mentioned, these standalone units are impossible to miss, but they do take up precious floor space, which in retail might mean sales space.
For hospitality industries, such as hotels, fast food eateries and coffee shops this is not too much of concern, but retailers often have to consider how much sales space is worth sacrificing.
The type of content displayed on the standalone units also needs consideration. As often these standalone units are inside stores and shops, in essence you are preaching to the converted—customers already walking into the store (although if positioned in a doorway, a passing audience could be enticed if the content is engaging enough), so standalone units are often used to steer customers towards promotional products, or to reinforce the company’s branding.
Scheduling – The Unique Advantage of Digital Signage
Digital signage has many advantages over traditional, static media such as posters and printed advertising. Not only is digital signage more eye-catching and engaging, but there are no printing costs. Furthermore, digital signage enables remote uploading of new content, removing any need for technicians to visit different sites to replace adverts. Read More
Digital Signage Revenue to Triple in Five Years
Digital signage revenue is expected to triple over the next five years, according to research. Currently worth $1.3 billion, the digital signage industry is set to grow to almost $4.5 billion by 2016 say analysts ABI research (Alliance Business Intelligence). Read More
Digital Signage in Distribution Centers
For many large businesses, such as supermarket and chain store companies, over recent years there has been a growing trend for large hubs for stock storage and distribution. These provide many logistical advantages for such companies, reducing staff numbers and ensuring a higher level of efficiency when it comes to distributing stock to multiple regions and locations. Read More
The Four Aspects to Protecting Outdoor Digital Signage
Outdoor digital signage can provide real advantages over indoor digital advertising and the use of other outdoor media. Outdoor screens will receive far higher viewership than an indoor screen and will be far more noticeable and engaging than other traditional outdoor static adverts. Read More
Digital Signage and Charity
Recent tragic events in Japan, and charitable campaigns in the UK and elsewhere, have highlighted the effectiveness of digital signage displays at raising awareness and money for charity.
Digital Signage Design – Mounting Screens for Advertising
Digital signage screens are a common sight. You can find screens selling everything from pharmaceuticals to cars in locations as diverse as gas stations, shopping malls and even along the high street with outdoor digital signage. Read More
Food Industry and the Growing Use of Outdoor Digital Signage
For a long time now many outdoor digital signage companies have targeted eateries and restaurants, however the uptake by fast food chains and other quick bite establishments has up to now been fairly slow. Read More