Landscape Beats Portrait in Recall Tests
If you look at the digital signage screens dotted around your locality, from digital posters and totems to outdoor digital signage advertising displays, one thing that may be apparent is the commonality of portrait orientation of these screens rather than landscape. Read More
Cost Effective Methods of Implementing Digital Signage
While digital signage has flourished in shopping malls, chain stores, airports and on mainstream out of home advertising hoardings, smaller retailers and businesses are quite often reluctant to install digital signage, with the high prices and complexity involved, putting them off. Read More
Retail Digital Signage Indoor and Out
Providing screens for promotion and branding has benefits both indoors and out. Commonly used inside retail stores and diners, digital signage displays provide an easy and eye-catching form of promotion and branding, communicating with customers and steering them to promotions and sale items. Read More
Choosing Your Integrators – Who to Trust in the Digital Signage World
As a new industry there are several things that the digital signage market lacks. As a new and constantly changing industry there are no true experts in the guru sense – everybody is learning their way, even the large providers and installers. Read More
The Enduring Nature of Digital Signage
Despite being a new industry, digital signage has had to face some stiff challenges, especially the economic problems that have hit many western nations in the last few years. Read More
The Four Aspects to Protecting Outdoor Digital Signage
Outdoor digital signage can provide real advantages over indoor digital advertising and the use of other outdoor media. Outdoor screens will receive far higher viewership than an indoor screen and will be far more noticeable and engaging than other traditional outdoor static adverts. Read More
London 2012 – What Part will Digital Signage Play?
The forthcoming London 2012 Olympic Games has been described as “The first true digital games.” (See this interview with Major Events Expert Richard Banks.) Read More
Digital Signage and Charity
Recent tragic events in Japan, and charitable campaigns in the UK and elsewhere, have highlighted the effectiveness of digital signage displays at raising awareness and money for charity.
Digital Signage Design – Mounting Screens for Advertising
Digital signage screens are a common sight. You can find screens selling everything from pharmaceuticals to cars in locations as diverse as gas stations, shopping malls and even along the high street with outdoor digital signage. Read More
How Digital Signage is Changing Education
While the Dooh (digital out of home) market and the digital signage industry are centred around advertising, there are a multitude of different uses for implementing both indoor screens and outdoor digital signage. Read More