Protecting Outdoor Screens – Factors to Consider
Since the rise of the flat panel LCD and plasma display, no longer are televisions only found in living rooms. LCD TVs are now as much a part of the out of home environment and are commonly used for advertising and information. Read More
LCD Enclosures for Controlling Outdoor Digital Signage Temperature
With outdoor digital signage, protecting screens from the weather is an obvious consideration for any outdoor campaign; however, rain and weather are not the only damaging elements in an outdoor environment. Read More
Protecting an Outdoor Screen – Five Aspects
LCD screens and other modern TV devices are no longer only used in the home. Screens are now a common sight around shopping malls, airports and retail stores used as digital signage, while outdoor digital signage is growing in popularity too. Read More
Temperature Concerns for Outdoor LCD Screens
When most people think of protection for outdoor digital signage, automatically their mind turns to IP65 or NEMA 4, and how the screen needs waterproofing. While waterproof protection to these rating systems is an essential aspect to using an outdoor LCD, other aspects of using Outdoor LCD Screens are just as important. Read More
Keeping Optimal Working Conditions for Outdoor Digital Signage
Outdoor digital signage is becoming widespread and for a myriad of differing applications–outdoor advertising, information screens and outdoor entertainment are now found in most towns and cities and it’s not just big business and advertising companies that can get involved. Read More
Ice Cold Outdoor Digital Signage
Increasingly, there has a lot more installs and interest emanating from ski-resorts and mountain areas in Europe and the United States. The screens are being used for both advertising and information and their use in such areas it is a good example of the unique benefits that outdoor digital signage can offer. Read More
Energy Consumption for Outdoor Digital Signage has Dropped Dramatically
Establishing a clear return on investment is a key aspect for many people embarking on digital signage.
Digital signage has many advantages in comparison to static media, including cost-saving ones, such as not having to paste new content up manually, with content for a digital signage display uploaded instantly and remotely.
Power consumption, however, is one cost disadvantage commonly cited against digital signage, and in particular outdoor digital signage with the need for added climatic systems. Furthermore, not only does powering a screen cost money, but also in such environmental conscientious times is not very eco-friendly.
Power consumption for outdoor digital signage, however, has dropped dramatically in recent years, according to recent analysis.
A worldwide consulting firm analysed digital billboards in the United States and discovered that over last four years, energy consumption has declined by 61 percent, while energy consumption for outdoor digital posters has declined by 40 percent over the same period.
The analysis, sponsored by the Outdoor Advertising Association of America (OAAA) and conducted by Louis Berger Group (LBG), based in Morristown, NJ, discovered several reasons for the decline in energy consumption for outdoor digital signage, including:
- Introduction of Brightness controls, reducing brightness at night and reducing energy consumption.
- Increased use of climatic systems that reduce the need for power-hungry air conditioning.
- Better technology of LCD screens, such as LED backlights, which reduce actual screen consumption by 75 percent or less.
Climatic systems that control the temperature of LCD screens in outdoor digital signage are not only essential to reduce power consumption, but also to ensure the prolonged life of the screen. A screen too hot or too cold will expire in far less time than one kept in the correct temperature range.
Providing a decent digital signage enclosure equipped with cooling fans and other climatic systems is one method of ensuring prolonged and efficient outdoor digital signage.
Difficulties Keeping Outdoor Digital Signage Cool in Summer
With summer arriving we can say goodbye to the cold and dark mornings and begin to take advantage of the warmer weather by spending more time outdoors. Outdoor digital signage is more effective in the summer, as the weather is better and people linger longer around high streets and retail parks, taking more time walking around, increasing the dwell time on outdoor screens. Read More
Importance of Temperature Control for Outdoor Digital Signage
LCD enclosures are used primarily by users of outdoor screens to protect their devices from the weather—allowing standard LCD televisions to be taken outside and used as outdoor digital signage. Read More

Outdoor Digital Signage – What is required?
Outdoor digital signage is a highly effective method of communication. An outdoor digital sign can provide a platform for organisations to communicate to staff, customers and visitors. From colleges, churches and retail stores, to train stations, airports and distribution hubs, outdoor digital signage can provide a direct and engaging form of communication that no other messaging system can match. Read More
