Posted by: Richard Williams | Posted on: June 24th, 2012 | 0 Comments
There is no question that digital signage has disadvantages for the environment. Flat screen TVs such as LCD and plasma use power which obviously has to be generated somewhere, however, this does not necessarily mean that digital signage is bad for environment as you have to consider several other factors.
Firstly, digital signage is a new media and while it is not always being used successfully or wisely, eventually as clearer and more defined methods of utilising digital advertising become known and people get a better understanding of the return of investment, its use will become more streamlined.
As a marketing tool, digital signage is part or a marketing strategy; however, in many cases the use of screens for advertising is replacing the traditional methods such as printed media. So when it comes to the environment, you can only judge digital signage by the technology it replaces, and while clearly digital signage in use consumes power, when you consider the carbon expenditure on traditional media such as bill boards and posters, where technicians have to derive around and install them regularly, digital signage can be argued to be greener.
Secondly, despite flatscreen technology advancing in leaps and bounds, it is still a new technology and as it develops it is becoming more and more efficient. Backlit LED screens are now starting to emerge, especially in the world of outdoor digital signage and these use drastically less power than conventional LCD screens.
Whilst there can’t be any doubt that digital signage is a power consuming technology, it is no more damaging to the environment than the media it is replacing and as technology advances so the impact of digital signage on the environment will be lessened.
Secure indoor or outdoor enclosure for wall mounted, landscape orientated LCD or LED screens. Protects against vandalism and aggressive weather conditions.
Protective display enclosure available for 46 inch screens providing an effective defense against outdoor weather conditions, vandalism and high impact forces.
Secure indoor or outdoor enclosure for wall mounted, portrait orientated LCD, LED or plasma screens. Protects against vandalism and aggressive weather conditions.
Maximize Your Advertising Potential For Indoor Point-Of-Sale Areas With Static And Moving Advertising In The Same Unit!