Importance of Position and Location for Digital Signage
Digital signage is one of the fastest growing industries and is certainly the fastest growing media sector out there. More and more people and companies are jumping on the digital signage bandwagon in an attempt to make use of this effective and modern marketing tool. Read More
Advantages of Touch Screen Digital Signage
Digital signage has advanced dramatically in the last decade or so. What was once just the preserve of shopping malls and airports, digital signage screens are now found everywhere, from gas stations and pharmacies to high streets as outdoor digital signage; even the giant billboards that line the side of roads are becoming digital. Read More
Sign of the Times – Development of outdoor advertising
Signs are an important part of our everyday lives. You may not think about them, or even notice them, but think of how difficult life would be without road signs, information signs and advertisements. Read More
The Future of Outdoor Digital Signage for 2010
Outdoor media is not new. Billboards on tops of buildings and poster campaigns have been used for decades and outdoor advertising has been seen as an inexpensive method of getting a message across. Outdoor advertising is far more effective than an indoor campaign, especially in areas of high footfall as the potential audience is almost limitless compared with indoor advertising. Read More
Continued Growth of Outdoor Advertising – Biggest Industry Users
New figures have been released on the total amount of money spent on advertising in the US. The figures show what companies, and what categories of industry, are spending the most on advertising.
The research, published by Kantar Media, reveals that outdoor advertising, of which digital out of home plays a large part, was up 9.6% in 2010 from the previous year, one of the highest growth rates for advertising.
While the research doesn’t separate digital out of home (Dooh–digital signage) from regular outdoor advertising, it does give advertisers a guide as to who is spending what:
Quite clearly, the automotive industry is the leading consumer of advertising space, with the telecoms industry following closely behind, and most the major advertising industries increased their advertising budgets for 2010 with the exception of pharmaceuticals and direct response marketing.
Kantar Media also analyzed specific companies that spend the most in advertising dollars, and generally, ad spending has increased for these top advertisers, with a couple of exceptions:
Using an Outdoor Screen – Importance of Air Circulation
More and more LCD and other types of flat panel displays are being installed in outdoor locations for advertising, information, brand awareness and marketing. This rise in outdoor digital signage is leading more and more people to consider the options of an outdoors screen but is also paving the way for many common mistakes to be initiated when embarking on an outdoor digital campaign. Read More
Hidden Challenges to Outdoor Digital Signage – Sunlight
Outdoor digital signage provides many challenges. Most of these are fairly obvious. Any screen functioning in an outdoor environment requires protection from the elements such as waterproofing and the ability to function in variable and extreme temperatures. Outdoor digital signage needs also to be tough and rugged, able to withstand impacts and attempts at vandalism. Read More
Outdoor Digital Signage in Extreme Weather
Whilst the sector is still not as large as the indoor market, outdoor digital signage is becoming increasingly popular with digital screens and billboards becoming more and more commonplace. Read More
Retail Digital Signage Indoor and Out
Providing screens for promotion and branding has benefits both indoors and out. Commonly used inside retail stores and diners, digital signage displays provide an easy and eye-catching form of promotion and branding, communicating with customers and steering them to promotions and sale items. Read More
Protecting display devices – LCD enclosures
Plasma and LCDs have dramatically changed not just home entertainment but also have revolutionised the signage industry. Before these new types of flat screen televisions, digital signage would have been impossible with the old bulky cathode ray tubes (CRT).