Outdoor Digital Signage Explained

Posted by: Richard Williams | Posted on: November 27th, 2009 | 1 Comments

Outdoor digital signage is the use of LCD TVs and plasma screens in outside locations used for the purposes of advertising and information rather than entertainment. Planning your outdoor digital signage network is critical for ensuring a successful campaign and there are several issues that need to be resolved when planning an outdoor digital signage campaign.

Weather, is perhaps the most critical factor. An outdoor digital signage system will need to cope with rain, snow, hail and other weather systems so protection for the LCD screen is vital. An LCD enclosure is perhaps the most cost effective solution for doing this.

Find your location. You want to your digital signage system to be in a high traffic area and visible by as many people.

No matter where your signage is located, you’ll likely need some kind of climate control to keep the temperature of the LCD and player at the right temperature. An LCD enclosure should be able to house these temperature control systems too.

Avoid direct line-of-sight with the sun. LCD screens as with other TV systems, don’t like direct sunlight, which can make the content hard to read and even cause permanent damage. If direct sunlight is unavoidable then consideration should be made into using anti-glare glass and other protection for the screen in the LCD enclosure.

Verify your network. Make sure you will have access to signage devices either via the internet or manually so the media content can be changed when required.

Ensure the content is applicable, relevant and eye-catching otherwise the entire outdoor digital signage campaign will be a waste if nobody takes any notice of it.