Digital Signage – What Screen?
Digital signage is an expanding medium. More and more screens are being installed in shopping malls, transport hubs and even outdoor locations. Essentially, digital signage is the use out of the home of modern TV devices such as LCD or plasma screens, used for displaying advertising, branding or information content to an out of home audience. Read More
Digital Signage the Global Picture
In such a fragmented market, ascertaining just how big the digital signage market is and how much it is growing is a difficult task. With many digital display installed by local companies, for many of whom digital signage plays only a part of their total business activities, getting any type of accurate forecast as to the size of the digital signage market and its possible future is extremely difficult. Read More
Outdoor Digital Signage made Simple with a Portrait Flat Panel Enclosure
Digital signage is all the rage these days. And with a portrait flat panel enclosure there is a simple solution for installing digital signage outdoors and creating a cost effective outdoor digital poster. Unlike indoor digital signs seen in airports and shopping malls, outdoor systems need protection from the elements. This used to be a costly affair, but not anymore, thanks to the portrait flat panel enclosure. Read More
Three Tips for Getting the Most out of an Outdoor Digital Signage Display
Outdoor digital signage displays have many advantages and benefits as a form of communication. An outdoor screen can communicate to a large audience in a dynamic and engaging way, but using a screen outdoors does involve a fairly significant investment. Therefore, no matter what the reason for using an outdoor digital signage display, getting the most out of the screen is essential for getting a good return on this investment. Read More
Effective Positioning for Retail Digital Signage
When it comes to using a screen for advertising and information, all too often people get absorbed in the finer details of screen size, type of device and aspect ratio without thinking of perhaps the most important aspect to retail digital signage—the position of the screen. Read More