Landscape Beats Portrait in Recall Tests

If you look at the digital signage screens dotted around your locality, from digital posters and totems to outdoor digital signage advertising displays, one thing that may be apparent is the commonality of portrait orientation of these screens rather than landscape. Read More

Flash in the Pan or is Digital Signage Here to Say?

The use of LCD screens used out of home for advertising and information purposes has risen dramatically in recent years. Digital signage is one of the fastest growing industries but is this surge of new technology here to stay – or is it a flash in the pan? Read More

Cost Effective Methods of Implementing Digital Signage

While digital signage has flourished in shopping malls, chain stores, airports and on mainstream out of home advertising hoardings, smaller retailers and businesses are quite often reluctant to install digital signage, with the high prices and complexity involved, putting them off. Read More

Outdoor Digital Signage – Outdoor Advertising for the 21st Century

Outdoor advertising has always been a common method of raising revenue and increasing brand awareness. Along our high streets, trunk roads and even on bus stops, outdoor advertising hoardings, posters and other signage can be seen everywhere. Read More

InfoComm 2011 – World’s Biggest Audiovisual Trade Show Next Month

The start of summer also makers the start of the tradeshow season. Following on from DSE 2011 last month in Las Vegas, and ScreenMedia in London this week, next month sees the biggest gathering of the Audiovisual industry at InfoComm 2011 in Florida. Read More

Digital Signage – What Screen?

Digital signage is an expanding medium. More and more screens are being installed in shopping malls, transport hubs and even outdoor locations. Essentially, digital signage is the use out of the home of modern TV devices such as LCD or plasma screens, used for displaying advertising, branding or information content to an out of home audience. Read More

Advantages of Touch Screen Digital Signage

Digital signage has advanced dramatically in the last decade or so. What was once just the preserve of shopping malls and airports, digital signage screens are now found everywhere, from gas stations and pharmacies to high streets as outdoor digital signage; even the giant billboards that line the side of roads are becoming digital. Read More

Continued Growth of Outdoor Advertising – Biggest Industry Users

New figures have been released on the total amount of money spent on advertising in the US. The figures show what companies, and what categories of industry, are spending the most on advertising.

The research, published by Kantar Media, reveals that outdoor advertising, of which digital out of home plays a large part, was up 9.6% in 2010 from the previous year, one of the highest growth rates for advertising.

While the research doesn’t separate digital out of home (Dooh–digital signage) from regular outdoor advertising, it does give advertisers a guide as to who is spending what:

Quite clearly, the automotive industry is the leading consumer of advertising space, with the telecoms industry following closely behind, and most the major advertising industries increased their advertising budgets for 2010 with the exception of pharmaceuticals and direct response marketing.

Kantar Media also analyzed specific companies that spend the most in advertising dollars, and generally, ad spending has increased for these top advertisers, with a couple of exceptions:

Retail Digital Signage Indoor and Out

Providing screens for promotion and branding has benefits both indoors and out. Commonly used inside retail stores and diners, digital signage displays provide an easy and eye-catching form of promotion and branding, communicating with customers and steering them to promotions and sale items. Read More