Posted by: Richard Williams | Posted on: | 0 Comments
continued from part one
5. Choose the right software and tools
Don’t get distracted with expensive and often overly-complicated content creation tools. Often the simple desktop office tools like PowerPoint will create good quality and innovative content
4 Testing, testing 1, 2, 3
Properly test your campaigns ensure. Don’t just test that the devices are working, practice changing content and carrying out general maintenance like cleaning, it is often small practicalities like this that can cause the failure of an outdoor digital signage project.
3 Be Innovative
Don’t be frightened of trying new things. Look at different types of LCD or plasma enclosures and see which looks best. Try placing the devices in unusual areas or trying new content anything that will hope it get noticed. Often the best digital signage campaigns are the ones where they have been bold in attempting something new or something different.
It is unfortunate I know but it’s the world we live in and despite the falling costs of LCD and plasmas they are still attractive items for thieves. Ensure the device id properly secure from theft but also ensure the LCD enclosure is rugged enough to withstand attacks by vandals.
The most important aspect of any outdoor digital signage campaign by far is content. Content is key, no matter how fancy your digital outdoor signage systems looks if they don’t display interesting, informative or entertaining content they are being wasted. Be innovative and be different. If you are attempting to generate income from advertising then mix in entertainment too, people become advert blind and will simply ignore any messages.
Keep things interesting and mix and match advertising content with more entertainment and informative stuff. Ensure you use plenty of colours, moving images and keep things simple. Too much going on, on the screen, will confuse and distract. Audio works well too but don’t blast out music this can be quite annoying to many people, particularly if they don’t like that genre.
Outdoor digital signage is a great way to expand a companies profile, advertise, increase branding, influence customer behaviour and generate sales but it only works if you invest the time and effort along too with the money.