So what is Digital Signage?
The term digital signage has become common parlance over the last few years but exactly what is Digital Signage? Digital signage is a term used to describe any signage system that uses TV technology to display advertising or information.
Digital out of home advertising is often another term that describes the use of LCD and plasma TV’s for this purpose but in fact there is more to just advertising when it comes to digital signage. Read More
Digital Signage and Advertising Blindness
When internet advertising first started, it advertisers soon noted how ineffective it was. This was a surprise as people spend hours upon hours surfing the internet, and yet banners and other advertising content on web pages seemed to attract little attention. This phenomenon became known as banner blindness as people, either intentionally or subconsciously ignored advertising on web pages. Read More
OLED – New Screen Technology for Digital Signage
It may only seem like yesterday but modern flat panel TV devices like LCDs and plasmas have been with us for well over a decade now. As such, we have seen them get bigger, flatter, wider and cheaper. The consequence has been that these digital screens are not just to be found in people’s front rooms but are now a common sight in shopping malls and transport hubs as digital signage and along the high street as outdoor digital signage. Read More
Digital Out of Home Advertising (Dooh) – Outdoors
The digital out of home revolution had modernised many retail and shopping malls and changed the face of advertising in many sectors. No longer are adverts tired and dull with static images, now full colour moving images are drawing the eye in many locations. Read More
Top Ten Outdoor Digital Signage Tips – part one
Using outdoor digital signage poses different challenges to indoor systems, from protecting the device from the elements to getting the content delivered but the benefits of using outdoor LCDs and plasma for digital advertising or information is that you can reach a lot larger audience. There are of course many pitfalls in implementing outdoor digital signage, here are ten ideas to avoid making costly mistakes: Read More
What’s New in Digital Signage – Outdoor Locations
For a brand new industry the number of innovations and innovative methods of displaying digital signage has increased dramatically over the last 12 months. A decade ago, when digital flat-screen TVs first made their way outside the home for the purposes of advertising, they were seen in only a few locations. Read More
The Use of Digital Signage in Education
With digital signage being so popular in the commercial world as a way of advertising, brand promotion and information, its growing use in other sectors was to be expected. Read More
Secrets of Protecting Outdoor Digital Signage
The use of LCD and plasma screens outside for the purposes of digital advertising has boomed in recent years thanks to the falling price of the technology and the availability of protective LCD enclosures. Read More
Spreading the Word – The Growing Use of Digital Signage at Religious Buildings
Digital signage is a modern, new and dynamic industry. LCD screens used for advertising and information have already penetrated the retail sectors and many of the services we commonly use.
Digital Signage and What Location!
With such a fast paced growing industry as digital signage with so many campaigns springing up many marketers are anxious to get involved and come up with their own digital advertising campaign. Read More