Versatility and Cost of Digital Signage Displays
Since the rise of digital signage, the industry has grown dramatically. Globally digital signage is worth about $5 billion annually, with the United States accounting for a third of this revenue. Currently, an estimated 2 million screens are in use in the United States, and this figure is expected to grow to 7 million over the next five years. Read More
Digital signage for factory Use
Factory floors can be hostile areas. Dust, dirt, heavy machinery and liquids such as water liberally used to wash down equipment makes the factory the last place digital signage would be expected be implemented. Read More
Outdoor Digital Signage and the Sex Industry
Sex sells is perhaps the oldest truism in the advertising industry. Bikini clad models and muscled men are used to sell everything from cars to soda pop. But sex and advertising is mixed up with a quagmire of rules, regulations and moral responsibilities. Read More
Planning a Digital Signage Campaign? Things to look out for:
Digital signage has become a new buzzword in some business sectors. This new media has been touted as a low cost advertising medium that can be even more effective than TV or radio advertising. However, not all business can reap the rewards of digital signage and in some cases caution needs to be taken before making any investment in digital advertising as it can be difficult to establish a clear return on investment (ROI). Read More
The Greatest Outdoor Advertisements – Vote for Your Favorite
The Outdoor Media Centre in the UK (formerly the UKs outdoor Advertising Association) is holding a competition to find the greatest outdoor advertisement over the last five decades. Read More
Outdoor Digital Signage – A Revolution on the Sidewalk
The sidewalks of our towns and cities are changing with more and more application of digital signage being seen outdoors. Outdoor digital signage has really taken off over the last few years and now signage systems are springing up almost everywhere.
Difficulties Keeping Outdoor Digital Signage Cool in Summer
With summer arriving we can say goodbye to the cold and dark mornings and begin to take advantage of the warmer weather by spending more time outdoors. Outdoor digital signage is more effective in the summer, as the weather is better and people linger longer around high streets and retail parks, taking more time walking around, increasing the dwell time on outdoor screens. Read More
Reasons to Consider Outdoor Digital Signage
Digital signage is the latest buzzword amongst advertisers. IT can be described as a modern, dynamic and flexible method of advertising to a mass audience – it is also cost effective in comparison to other mass marketing systems (TV, radio, newspapers etc). Read More
Disadvantages of Digital Signage
As with any new technology, the buzz surrounding digital signage can often mislead people into believing that it is simple and straight forward method of advertising, generating awareness and general marketing. Read More