Digital Signage Made Simple – Taking the headache out of digital advertising
Whilst the continued growth of the digital signage industry is a strong sign that more people are using display screens for advertising purposes, there are still many put off by the technicalities of digital advertising. Read More
Digital Advertising Screens – Going Outdoors
Digital advertising screens are a cheap and effective method of out of home advertising made possible due to the flat screen television revolution. Modern LCD (liquid crystal display) and plasma screens are so much thinner than the CRT (cathode ray tube) televisions of old that they are often placed on walls or on mountings to display advertising information. Read More
Largest Outdoor Digital Signage Display – but does size matter?
US gambling resort Atlantic City now boasts the world’s largest outdoor digital signage display, according to Harrah Resort who have just installed a 500 feet tall screen.
The display is actually the side of their building which has had LED lights built into it on all four exterior walls allowing the screen to be seen from over a mile away in all directions. Read More
DSE 2011 – Analysis
Last week saw the annual Digital Signage Expo at Las Vegas Convention Center in Nevada and the show was the largest yet to be held in at Vegas. With nearly 200 companies exhibiting, and covering over 60,000 sq feet of exhibition space, the expo revealed all the latest technologies and developments in the world of digital signage. Read More
LCD Enclosures – FAQ
What is an LCD enclosure?
An LCD enclosure is far more than just a protective case for LCD TVs. An LCD enclosure is a microclimate and controllable environment ensuring the LCD or plasma is not only protected fro0m outside elements but is also operating in perfect ambient temperature and conditions. Read More
Importance of Preventing Digital Advertising Display Content from Going Stale
Digital signage is a good investment. With a digital advertising display, content such as promotion material, adverts and branding can reach large audiences in a far more engaging way than with traditional methods of displaying such material. Digital signage is incredibly popular and is a far more relevant and practical method of advertising in a growing digital society. And one of the great advantages of digital signage is its flexibility, with content easily uploaded, refreshed and even. timed for specific periods. Read More
Viewing Distance of Outdoor Digital Signage
After digital signage infiltrated nearly every indoor location from shopping malls and airports, to pharmacies and fast food restaurants, advertisers, information providers and businesses saw the opportunities that outdoor environments offered for this new, dynamic and eye-catching form of media.
Armagard outdoor digital signage
Outdoor digital signage has grown from strength to strength in recent years, with LCD and plasma displays now accounting for an eighth of all outdoor media in some locations. But all too often, outdoor digital signage has the same content displayed on it as screens placed in indoor areas. However, outdoor environments are completely different to indoor areas when it comes to how and audience vies and perceives a screen, so any outdoor content should ultimately be tailored to suit these attributes. Read More
Report: Outdoor Advertising Flourishes As the Economy Stutters
While the economies in Britain, Europe and the United States have seen relatively low levels of growth, with threats of a second recession looming in many countries, one industry that is surviving the economic gloom is outdoor advertising. Read More
Advertising Displays – Shapes, Sizes and Orientation
As with other forms of promotion, when it comes to digital advertising the most important factor is content. The better the content, the more likely people will engage with it. However, other factors can also help when it comes to making digital advertising displays more noticeable and engaging. Read More
Digital Advertising Screens for Retail
Over the last few years, in-store promotion has changed dramatically. Nearly all major retail stores now have some form of in-store digital advertising network, with digital advertising screens dotted around stores, promoting and advertising to customers. Read More