Digital Signage – Preventing it from Becoming Hidden
a href=”https://www.lcd-enclosure.com/digital-signage-enclosures/”>Digital signagehas been around for quite some time now in some locations. The advertisings screens we see around retail stores, gas stations and airports have become long-standing fixtures, but a common problem for these well-established displays is all too common to see. Read More
Digital Signage – Reasons to go Outdoors
While digital signage has grown exponentially over the last decade, with screens now visible in all sorts of public locations from shopping malls and airports to gas stations and retail stores, one area in the digital signage industry that has particularly exploded, is the use of screens outside. Read More
Top Tips to Create a Successful Digital Signage Campaign
Digital signage is still a growing industry and is often misunderstood by many businesses and consequently many digital signage campaigns don’t prove as successful as expected. There is no right or wrong way to conduct a digital signage campaign but there are key points that should be remembered whenever planning a new digital advertising scheme. Read More
What Outdoor Digital Signage Can Say About Your Business
When thinking about outdoor digital signage, most people automatically think of advertising. And while outdoor digital advertising is a common use for outdoor digital signage – due to its prominence, flexibility and versatility – there are other reasons why businesses and institutions install outdoor screens. Read More
The Key Elements of Digital Signage
On the surface, digital signage seems a simple concept. Modern flat screen LCD screens, placed in out of home locations that play advertising or informational content; however, as with any modern technology, digital signage isn’t as simple as all that and several key elements go into creating a digital signage system. With more and more smaller companies getting involved with digital signage, installing their own screens and generating their own content, understanding these key elements is increasingly important. Read More
Targeting Specific Audiences
Outdoor advertising has one big advantage—audience size. For generations advertisers have realized this potential for targeting specific audiences by placing advertising messages, slogans and branding in outdoor environments. Adverts selling everything from holidays to beer, clothing to cars have traditionally littered High streets, transport hubs and shopping malls. Read More
Digital Signage and the Healthcare Sector
Perhaps one of the most surprising things about the rise of digital signage has been its uptake in the healthcare sector. The healthcare sector has adopted digital signage in all sorts of locations and environments, perhaps more so than any other industry, with doctor’s surgeries, pharmacies, clinics, hospitals and treatment centers using screens for a multitude of applications. Read More
Image Movement in Digital Signage Content
One of the most obvious advantages of digital signage over static media is the ability to show moving images. Using LCD screens hooked up to a media player means that all sorts of video content can be played outside the home, helping to attract attention to whatever promotional or informative message the digital signage screen is trying to portray; however, is using moving imagery really a good idea, and if so, how much should you use? Read More
Positioning your Outdoor Advertising Screen
While plenty of challenges are involved in taking a screen outdoors, such as protecting the device from the weather, controlling the temperature and securing the screen against vandalism and theft, there are plenty of benefits too. Read More
Outdoor Digital Signage – Making the Most of the Medium
Outdoor digital signage is becoming ever popular along the high street with more and more large screen advertising hoardings replacing the static posters and billboards traditionally used by out of home advertisers. An increasing number of retailers and businesses are also installing screens outside for purposes of branding, information and promotion. Read More