Effective Positioning for Retail Digital Signage
When it comes to using a screen for advertising and information, all too often people get absorbed in the finer details of screen size, type of device and aspect ratio without thinking of perhaps the most important aspect to retail digital signage—the position of the screen. Read More
Does Digital Signage Increase Sales?
With digital signage being so prevalent in stores, shopping malls and other retail outlets, the assumption made by most people is that digital signage helps increase sales. After all, with so many screens about it must do, mustn’t it? Read More
Pre-Sale Digital Signage
Retailers are one of the prime users of digital signage. Digital signage has so many advantages for retailers that it is no wonder. In retail environments digital displays promote items instore, POS (Point of Sale) signage helps up-sell particular items, promote featured specials, promote extended warranties and introduce new products. But another form of retail digital signage can help bring people into the store and increase sales—pre-sell digital signage. Read More
Outdoor Advertising Sees Growth in 2011
Outdoor advertising revenue has risen 4.2% in the first quarter of 2011 compared to the same period last year, reports the Outdoor Advertising Association of America. The rise, accounting for nearly $1.4 billion, shows that out of home advertising is still flourishing. Read More
Digital Signage and Commuters
Advertising is not always welcome. Nobody enjoys interruptions to their favorite movie, sporting event or TV show by commercials, and pop-up advertising on internet sites can be a frustration. However, there is one form of advertising that research has shown people do want to see—outdoor digital signage. Read More
Google Moving into Digital Display Advertising – Good Thing or Bad?
Internet and search engine giants Google, are looking to digital display advertising to expand there already burgeoning advertising business, according to reports. Display advertising, which encompasses everything from magazine advertising, internet advertising, cell phone advertising, and even digital signage. Read More
Digital Signage Advertising – Importance of Message and Position
Anybody new to the world of digital out of home (Dooh) may find the industry a quagmire of jargon, technical speak and a myriad of companies regaling the importance and benefits of their software, network systems, or content creation programs. Read More
Australians Clampdown on Sexual Images used in Outdoor Advertisements
The Australian Advertising Media Association, the outdoor advertising industry body, is considering a code of practice to regulate images of sex and sexuality on outdoor billboards including outdoor digital signage. Read More
Differing Attitudes to Outdoor Digital Signage
While the rapid growth of digital out of home in Europe is following very closely behind the digital signage industry in America, one thing that differs greatly between the two markets is the attitudes people have regarding the use of outdoor screens. Read More
Brand Promotion with Digital Signage
Brand promotion is not the same as advertising or other forms of marketing. Brand promotion is a marketing strategy that attempts to increase awareness of a brand name and increase customer loyalty. Read More