Internal Communications using Digital Signage
Communicating with employees is an important aspect to every business. Changes in procedure, company policy or important new and information needs disseminating to all staff in a businesses, but when a company employs hundreds or thousands of people in large facilities or over different sites, internal communication can prove problematic. Read More
Outdoor Digital Signage Helping to Curb ‘Line Rage’
Digital out of home (DOOH) media is being implemented in theme parks to keep people amused whilst waiting in line.
Most of us have experienced the frustration of having to stand patiently waiting for a ride; however, to some the frustration came be just too much. Incidents of line rage have plagued nearly all theme parks in the US and its not just amusement parks that suffer from the phenomenon. The numbers of assaults in check-out lines, cinema queues and other places where people are forced to wait patiently, have risen dramatically over the last decade. Read More
Digital Signage and Charity
Recent tragic events in Japan, and charitable campaigns in the UK and elsewhere, have highlighted the effectiveness of digital signage displays at raising awareness and money for charity.
Outdoor TV at Wimbledon
Perhaps the most famous tennis tournament in the world, Wimbledon is one of the major sporting events of the year – and outdoor digital signage plays it part in bringing the Grand slam matches to you. Read More
Digital Signage in Healthcare
Digital signage has become a popular feature in retail and in our stores and shopping malls. However, retail is only one industry that has been quick to adopt this new technology for advertising purposes but there are others that finding other uses for digital signage that are providing just as many benefits. Read More
Digital Signage and Art – A Modern Medium
While we are all familiar with digital out of home (Dooh) and outdoor digital signage used for marketing, branding, promotion, advertising and information, there are other far less utilitarian uses for digital screens.
With the rise of touch screen and tablet computers like the iPad, digital signage is being used in the art world – not only to display artists work, but also to create it.
David Hockney, the celebrated British artist, has embraced this technology as a way of enabling him to create works and distribute it – doing away with galleries, printing and allowing the artist to get instant responses and critiques to the work.
Hockney, a septuagenarian, has experimented with digital technology for a long time but has said it is only recently that the speed of computing has allowed work to be created digitally as well as being displayed.
And Hockney isn’t the only one. British stately home Chatsworth House has introduced digital signage and digitally designed work in its art collections. Created by another British artist Michael Craig-Martin, a contemporary conceptual artist, created a digital black line portrait of Laura Burlington, the present Lady Burlington, which was commissioned by Lord Burlington.
The digital signage is used not just to display the portrait but to also transform the line portrait into coloured images. The areas of the image is divided into nine different areas and the digital signage software places different colours into these areas every few seconds, meaning the portrait changes continually and is never the same.
The Hidden Challenges to Installing an Outdoor Screen
With such rising popularity, outdoor digital signage is becoming an important part of external marketing for many businesses. Increasingly, more and more information screens are being used outside too, especially around transport hubs, and schools and colleges. Part of the rise in outdoor screen use is due to the falling cost of LCD screens and the availability of protective systems such as
Information Displays and Non Advertising Uses for Digital Signage
Digital signage, the use of modern flat-screen TVs for advertising and branding purposes, is not the only use for LCD and plasma screens out of the home. Because of their flat nature, low cost and ability to provide real time information, LCD screens are now a common form of information provision. Read More
Digital Signage and your Workforce
For those of you who have come across the term digital signage before, you may be excused in thinking that this new medium was all about advertising. And while increasing brand awareness and driving sales is certainly one aspect of using LCD screens for commercial purposes there are others. Read More
So what is Digital Signage?
The term digital signage has become common parlance over the last few years but exactly what is Digital Signage? Digital signage is a term used to describe any signage system that uses TV technology to display advertising or information.
Digital out of home advertising is often another term that describes the use of LCD and plasma TV’s for this purpose but in fact there is more to just advertising when it comes to digital signage. Read More