Top Ten Outdoor Digital Signage Tips – part one
Using outdoor digital signage poses different challenges to indoor systems, from protecting the device from the elements to getting the content delivered but the benefits of using outdoor LCDs and plasma for digital advertising or information is that you can reach a lot larger audience. There are of course many pitfalls in implementing outdoor digital signage, here are ten ideas to avoid making costly mistakes: Read More
What’s New in Digital Signage – Outdoor Locations
For a brand new industry the number of innovations and innovative methods of displaying digital signage has increased dramatically over the last 12 months. A decade ago, when digital flat-screen TVs first made their way outside the home for the purposes of advertising, they were seen in only a few locations. Read More
The Use of Digital Signage in Education
With digital signage being so popular in the commercial world as a way of advertising, brand promotion and information, its growing use in other sectors was to be expected. Read More
Spreading the Word – The Growing Use of Digital Signage at Religious Buildings
Digital signage is a modern, new and dynamic industry. LCD screens used for advertising and information have already penetrated the retail sectors and many of the services we commonly use.
Why the need for LCD enclosures
An LCD enclosure is a protective device designed to house standard flat screen TV’s such as LCD and plasmas allowing them to be used in areas that would otherwise unsuitable. LCD enclosures protect from all sorts of hostile elements enabling digital signage in even the most extreme of areas. Read More
Take Advantage of the Anywhere Digital Signage System
When marketers first started using commercial LCD and plasma televisions for digital signage, they could never predict how large and how quickly this new media has flourished. Whilst using display devices such as LCDs for advertising may have been seen as a natural step, placing a TV anywhere other than a home can be seen as an innovative challenge. Read More
Other Types of Enclosure – Protecting Hardware in Hazardous Locations
LCD screens are not the only hardware that has to be protected from the elements. Modern technology has come along way from the first office computers, printers and displays. No longer are electronics and computer systems just confined to the home or office location they are now ubiquitous and a necessity for all sorts of applications. Read More
Outdoor Digital Signage and the Sex Industry
Sex sells is perhaps the oldest truism in the advertising industry. Bikini clad models and muscled men are used to sell everything from cars to soda pop. But sex and advertising is mixed up with a quagmire of rules, regulations and moral responsibilities. Read More
Planning a Digital Signage Campaign? Things to look out for:
Digital signage has become a new buzzword in some business sectors. This new media has been touted as a low cost advertising medium that can be even more effective than TV or radio advertising. However, not all business can reap the rewards of digital signage and in some cases caution needs to be taken before making any investment in digital advertising as it can be difficult to establish a clear return on investment (ROI). Read More