Brand Promotion with Digital Signage
Brand promotion is not the same as advertising or other forms of marketing. Brand promotion is a marketing strategy that attempts to increase awareness of a brand name and increase customer loyalty. Read More
LCD Enclosures – Applications and Uses
LCD enclosures are a quite a recent innovation. Developed after the arrival of modern flat screen TV panels such as Liquid Crystal Displays (LCD) and plasmas, they are designed to protect these standard TVs allowing them to be taken outdoors or into harsh locations, whilst still permitting the LCD to function normally.
LCD enclosures, therefore, have to be waterproof, able to withstand impacts, and have a wide operating temperature range.
The uses of these rugged and versatile protective LCD enclosures are varied, with new applications being implemented all the time, but here are the main uses of these flat panel protective housings:
Outdoor Digital Signage
One of the most common uses of LCD enclosures is to protect TV screens for use in advertising, branding and promotion. Outdoor digital signage is becoming increasingly common; there are high audience figures available for advertisers and promoters in outdoor locations.
LCD enclosures enable these outdoor promotional screens to function in any location providing a cost effective and versatile from of outdoor digital signage.
Outdoor TV
Outdoor TVs are becoing commonplace
Also becoming increasingly common is the use of TV screens in outdoor locations. Pubs and bars find they increase revenue by providing outdoor entertainment, especially in consideration of the smoking bans, but increasingly, homeowners too are placing TVs in back yards and patios.
As LCD enclosures house standard TV systems, this too makes a cost effective alternative to outdoor waterproof TVs, which can be extremely expensive – especially for homeowners who may not justify the decision. With and LCD enclosure an old TV can be taken outdoors or a new budget system can be bought just for the back yard.
Information Screens
Another application for LCD enclosures is to provide information. Transport hubs and train platforms are one such location where they are deployed providing a more versatile and informative system to provide delay information and other timetabling data.
Outdoor Digital Signage – Three Stages of Deployment
While most users of outdoor digital signage use a third party company to take care of their network and installation, more and more businesses are tackling outdoor Dooh projects, themselves. Read More
It Is Not Just Advertising – Digital Signage use outside of Retail
Digital signage is now a common sight in retail stores, shopping malls, and now with the growing use of outdoor digital signage, even along high streets and roadsides too. Read More
Outdoor Digital Signage in an Emergency
We are all used to signs indicating danger and warning us of potential hazards. Electricity and chemicals are often labelled, while on the road tight bends and falling rocks are warned by signage in advance. Read More
Secrets of Digital Signage – The LCD Enclosure
As with any new industry and innovation, implementing and using digital signage often involves a considerable amount of trial an error. The industry is still too new for any solid rules and conventions to make utilising digital signage easier. Read More
3D TV and the Possibilities for Digital Signage
It may seem like a scene out of the 1980’s science fiction film Back to the Future but the technology for glasses-free 3D digital signage is already here.
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Choosing a Digital Signage System
When you are about to embark on a digital signage campaign there are three things that need to be taken into consideration: Read More
LCD Television Outside – Outdoor Digital Signage and Entertainment
LCD TV’s (Liquid Crystal Displays) are now commonplace in the front room of many homes. Gone are the clunky large CRT (Cathode Ray Tubes) of yesteryear with modern TVs being more streamlines, flatter and a lot less bulky. Read More
Cost Effective Outdoor and Digital Signage Systems for Schools
Modern media is incredibly important for educational institutions. Ensuring that pupils and students stay abreast of the latest technological developments is as essential these days as teaching the three R’s. Read More