Workforce Communication – LCD Enclosures in Industry
LCD screens are a common sight out of the home, used in locations such as shopping malls and transport hubs as information screens and digital signage, the design and efficient nature of using a screen for communication mean they are increasingly being used in all sorts of businesses. Read More
Pros and Cons of News Feeds for Digital Signage
News feeds on digital signage provide many opportunities for digital signage users. Providing content that people want to read gives impetus for people to view a screen but that doesn’t mean that news feeds are right for every type of digital signage application. Read More
Sunlight and the Outdoor Screen
Outdoor screens have many uses. Outdoor digital signage, providing information and outdoor entertainment in back yards and outside bars and pubs has seen a dramatic rise in screens used outdoors and out of the home. Using screens in outdoor locations comes with several challenges, though. Read More
Growing Use of Information Screens
Providing information is an important aspect of the service industry. Keeping customers up to date with the latest news and information about the service prevents dissatisfaction and complaints. Read More
Using Touch Screens for Digital Signage – Pros and Cons
Touch screens are becoming a popular form of screen technology. Ubiquitous in mobile phone technology and modern computing, touch screens are also being implemented out of the home, both indoors and in outdoor digital signage, but what are the benefits, and what are the disadvantages to using touch screens? Read More
Evaluating the Life-span of a Digital Signage Screen
One of the most difficult things about digital signage is evaluating the cost of a deployment and the true return on any investment, especially for advertisers. Unlike other advertising, where accurate audience figures, demographics and other feedback can be delivered to advertisers, digital signage success can be vague at the very best. Read More
Digital Signage and News Feeds
With a decline in newspaper sales, the rise of the internet, smartphone and other modern media, people no longer use traditional news outlets as their main source of news. Rolling news and platforms like Twitter, have given people a desire for immediate access to news, leaving newspapers as an antiquated method for receiving information; with the pages of most broadsheets and tabloids filled with day-old stories. Read More
Digital Signage used as Emergency Systems
Oswego, a New York state university has tested a college-wide emergency system, which features digital signage as an integral part of its crisis communications.
In a simultaneous test of all emergency communications, State University of New York, Oswego is sending messages via voicemail on campus phones, the carillon outdoor announcement system and the digital signage system.
Forced by the Higher Education Opportunity Act to have some form of emergency communication, colleges in the USA also have to test these systems at least once a year.
The tragic Virginia Tech Massacre in 2007 placed a lot of emphasis on emergency warnings around college campuses. Virginia Tech received criticism after the massacre when it emerged students were arriving at campus, over an hour after the incident started, and walked straight into danger.
Providing emergency messaging in a location such as a college, however, is extremely difficult with the sheer volume of people, all arriving and leaving at different times, makes it incredibly difficult to communicate with them all.
Nearly all messaging systems are flawed in some way. Emails are only useful in emergencies if people are looking at a computer. Whilst voicemail and text messaging systems are only useful if people own a cell phone, have it switched on, and have given the college the number.
Digital signage has some great advantages over other messaging systems. Not only is it instant, able to relay emergency information as soon as it is uploaded. It can also be networked together, ensuring the same message appears on every screen.
With outdoor digital signage at every entrance and outside around campus, and with indoor screens also displaying the message, there is almost zero chance of those arriving at campus during an emergency not being aware.