Thinking of Using an Outdoor Display – Some Hints and Tips
There are many reasons why using an outdoor display can be beneficial for a business. For advertising, branding, public information, or even entertainment, there are many uses for flat panel screens. Read More
The Differences between Indoor and Outdoor Digital Signage
Outdoor digital signage has a long way to go before it catches up with indoor advertising displays and signage screens. But increasingly more and more installs are going in outdoor locations as advertiser realise the potential that the larger audiences in outside locations can generate. Read More
Keep the Rain off Your TV – Outdoor TV Systems Have Never Been Cheaper
There is a growing outdoor culture thriving in most parts of Europe and North America. Even in the traditional cold and wind swept places like Britain and Canada, thanks to patio heaters and smoking shelters, more and more people are taking to the outdoors to socialize or watch outdoor TV systems. Read More
Planning a Digital Signage Campaign? Things to look out for:
Digital signage has become a new buzzword in some business sectors. This new media has been touted as a low cost advertising medium that can be even more effective than TV or radio advertising. However, not all business can reap the rewards of digital signage and in some cases caution needs to be taken before making any investment in digital advertising as it can be difficult to establish a clear return on investment (ROI). Read More
Outdoor TVs – for Homes, Bars, Pubs and Hotels
The way we watch television has changed over the last few years. No longer are we slaves to the schedulers and major networks, as satellite and cable TV have given us more choose while technologies like TV recorders, online catch-up services and streaming content allow us to choose when and what we watch. Read More
Outdoor Digital Signage Explained
Outdoor digital signage is the use of LCD TVs and plasma screens in outside locations used for the purposes of advertising and information rather than entertainment. Planning your outdoor digital signage network is critical for ensuring a successful campaign and there are several issues that need to be resolved when planning an outdoor digital signage campaign. Read More
Digital Signage Enclosures Explained
What is a digital signage enclosure? Enclosures for digital signage are protective cabinets that ensure the screens are protected from impacts and environmental damage. They are used in both indoor environments and for outdoor digital signage. Read More
TVs in Institutions – LCD Protection
We are now very used to seeing modern flat screen TVs out of the home, used as information screens in transport hubs and as digital signage in shopping malls and other locations. Because of the demands of these locations the LCD screens need to be rugged and well-protected. Read More
Recommended Locations for Outdoor Digital Signage
Outdoor digital signage is the fastest growing sector in the out of home advertising sector. One of the reasons for the rise in take of digital outdoor signage systems is the high volume of views an outdoor TV screen will receive compared to an indoor campaign. Read More
Energy Consumption for Outdoor Digital Signage has Dropped Dramatically
Establishing a clear return on investment is a key aspect for many people embarking on digital signage.
Digital signage has many advantages in comparison to static media, including cost-saving ones, such as not having to paste new content up manually, with content for a digital signage display uploaded instantly and remotely.
Power consumption, however, is one cost disadvantage commonly cited against digital signage, and in particular outdoor digital signage with the need for added climatic systems. Furthermore, not only does powering a screen cost money, but also in such environmental conscientious times is not very eco-friendly.
Power consumption for outdoor digital signage, however, has dropped dramatically in recent years, according to recent analysis.
A worldwide consulting firm analysed digital billboards in the United States and discovered that over last four years, energy consumption has declined by 61 percent, while energy consumption for outdoor digital posters has declined by 40 percent over the same period.
The analysis, sponsored by the Outdoor Advertising Association of America (OAAA) and conducted by Louis Berger Group (LBG), based in Morristown, NJ, discovered several reasons for the decline in energy consumption for outdoor digital signage, including:
- Introduction of Brightness controls, reducing brightness at night and reducing energy consumption.
- Increased use of climatic systems that reduce the need for power-hungry air conditioning.
- Better technology of LCD screens, such as LED backlights, which reduce actual screen consumption by 75 percent or less.
Climatic systems that control the temperature of LCD screens in outdoor digital signage are not only essential to reduce power consumption, but also to ensure the prolonged life of the screen. A screen too hot or too cold will expire in far less time than one kept in the correct temperature range.
Providing a decent digital signage enclosure equipped with cooling fans and other climatic systems is one method of ensuring prolonged and efficient outdoor digital signage.