Uses of Outdoor Digital Signage – News and Information
Anybody looking into outdoor digital signage or display screens for public areas, may be excused in thinking that signage is predominantly designed for advertising, branding and promotion; while marketing is obviously a key area for Dooh (digital out of home) as it gives advertisers great advantages over static posters and commercials, there is another key area for using screens in public places: information. Read More
Difficulties Keeping Outdoor Digital Signage Cool in Summer
With summer arriving we can say goodbye to the cold and dark mornings and begin to take advantage of the warmer weather by spending more time outdoors. Outdoor digital signage is more effective in the summer, as the weather is better and people linger longer around high streets and retail parks, taking more time walking around, increasing the dwell time on outdoor screens. Read More
The Usefulness of Outdoor Digital Signage – Providing Assistance on the High Street
Digital out of home (DooH) advertising has become widespread, being as it is an effective method of marketing available at a relatively low cost. But there is more to digital signage than a form of out of home advertising it can be both functional and helpful too. Read More
Communicating with the Community – digital signage for schools and religious buildings
Providing information to the local community is important for several community centric locations in most towns and villages. In many communities upcoming events need to be relayed as does important information and outdoor digital signage is providing to be the perfect media for such communication. Read More
What Can Go Wrong – Causes of Digital Signage Failure
Gaining a return on investment (ROI) is one of the most important aspects of investing in a digital signage campaign. If the screens do not generate enough revenue to cover their initial cost, it could be argued that your digital advertising campaign has been a failure. Read More
Minimizing Potential Failures of Digital Signage
The falling cost of LCD and plasma TV devices has meant that it is now cheaper to implement digital signage than ever before. However, there is still quite a high initial investment to be made when embarking in the digital advertising route and ensuring you get a return on this investment is obviously vital otherwise the entire campaign would be a waste of time. Read More
Digital Signage – Some Common Terms Explained
Digital signage is a new industry and as with any new technology it is shrouded in different terms and titles. Even digital signage itself has a myriad of other names: digital advertising, out of home advertising, digital billboards etc.
Many of the terms associated with this new technology are quite self explanatory, however, some confusion still arises when discussing digital signage so here are a few of the more common terms relating to it: Read More
Sunlight and Outdoor Digital Signage
The use of digital signage in outdoor locations has increased rapidly over the last few years. The falling price of commercial LCD and plasma TVs combined with the growth of protective outdoor LCD enclosures has meant that placing a TV outside for the purposes of digital advertising is neither expensive nor difficult to do. Read More
Increasing Awareness, Marketing and Branding – Outdoor Digital Signage
Promotion is part an parcel of nearly every business; from retail to education, manufacturing to finance, getting the message across is an essential to increase awareness and drive up revenue. Read More
Advertising – Does Outdoor Digital Signage Get Results?
Advertisers are always looking for the next method of getting their message across. Nearly every communication technology has been utilised by advertisers, and outdoor digital signage is just the latest in a long line of advertising methods. Read More