Protecting Outdoor Digital Signage – Choose an LCD enclosure

Digital signage is one of the fastest growing new advertising media. Its growth, for advertisers has exceeded even internet advertising which has begun to wane. And one of the latest challenges for digital advertisers has been taking the signage screens outside where they can receive a higher audience. Read More

Quality Matters When Protecting Outdoor Digital Signage

The expansion in the outdoor digital signage market has meant more and more implementations for LCD TVs and plasma screens in more and more locations. Keeping the LCD or plasma dry and in enabling it to work in optimum temperatures is often a challenge. Read More

Outdoor Digital Screen Protection – What to look out for

Outdoor digital signage is becoming a popular marketing tool. And it is not just advertising that this dynamic, colorful and eye-catching medium is being used for – all sorts of industries and applications are using TV screens in an outdoor location. Read More

Indoor or Outdoors – LCD enclosures offer flexible digital signage solution

Following the recent commercial explosion of digital signage systems we now see  LCD and plasma screens everywhere. Because of the growing use of digital signage a growing number of manufacturers are building plasma and LCD enclosure for protection of these systems. Read More

Digital Signage Made Simple – Taking the headache out of digital advertising

Whilst the continued growth of the digital signage industry is a strong sign that more people are using display screens for advertising purposes, there are still many put off by the technicalities of digital advertising. Read More

Transportation’s Love of Outdoor Digital Signage

Outdoor digital signage makes up only a small percentage of all the digital screens used for advertising and information around today. Less than 5% of all LCD installs in Europe and the USA are outside – however, there are plenty of reasons for that. Read More

Digital’s Part in the Growth of Out of Home Advertising

Out of home, or outdoor advertising has enjoyed a long tradition of promoting, selling and raising brand awareness in many outdoor locations. From billboards along the high street to posters at railway stations and other locations, outdoor advertising is continuing to thrive. Read More

5 Simple Steps to Digital Signage

Digital signage has become a revolution in marketing. And it is not surprising as there are few other methods of advertising that can reach such a wide audience for such little investment. Read More

Outside Protection for LCDs and Plasmas

The use of LCD and plasma screens outside has rocketed in recent years thanks largely to the expansion of digital signage and in particular outdoor digital signage.

Keeping these display devices protected in outdoor areas is a particular challenge particularly as LCD and plasmas used for outdoor signage are the same devices that we use as home TV systems. Read More

Assessing the Effectiveness of Digital Signage

Using digital screens for advertising and promotion is becoming a common form of advertising. Digital advertising and outdoor digital signage are springing up all over the place. With quite high initial outlays there is certainly a considerable investment involved in embarking on the digital route, but is it worthwhile?

Assessing the value of any advertising medium, let alone something as new digital signage can be difficult at the best of times but many potential digital advertisers are put off as they are unsure as to whether the effectiveness of the campaign will lead to a return on the initial investment.

Quantifying the success of digital screens can be tricky. Unlike other promotions digital signage is an indirect sales medium and accounting for its success can be difficult to measure, even with better than average revenues; however, some research has gone into the subject and there is now more evidence as to the effectiveness of digital advertising.

Research conducted by Brunel University and ROI Team (an independent retail research company) looked in-depth at the effectiveness of digital signage in the world famous Harrods store in Knightsbridge, London.

They discovered that digital content, combining both visual imagery and informative text has the most significant and positive effect on shoppers’ consumer purchasing behavior.

The research centered on nearly 500 face to face interviews conducted in spring this year and concerned a digital advert for a holiday in the Maldives which was shown on three different mediums, including a digital signage campaign and a control advertisement with the viewers responding more favorably to the digital signage advert.

Increasing effectiveness

While the effectiveness of digital signage is certainly less in doubt thanks to the latest research there is still much that can be done to increase the effectiveness of a digital advertising campaign.

Perhaps the most fundamental thing you can do to increase the effectiveness of a digital sign is to increase the audience size and the simplest method of doing that is to take the digital display outside.

Outdoor digital signage will reach far more people than a similar indoor campaign, and although there is an added cost of protecting the screen from the rigors of an outdoor location, the extra viewership can soon recoup any additional investment.