The Ever increasing Size of LCD TVs
LCD TVs are now in almost every home in the country. Gone are the old bulky cathode ray tubes of yesteryear, now our home entertainment is provided by flat screen technology. Read More
Protecting an Outdoor Screen – Five Aspects
LCD screens and other modern TV devices are no longer only used in the home. Screens are now a common sight around shopping malls, airports and retail stores used as digital signage, while outdoor digital signage is growing in popularity too. Read More
Taking a Screen Outdoors – High Brightness and Protection
The digital out of home (DOOH) market has grown exponentially year on year over the last decade. Finally, the market is slowing as a zenith of digital signage screens has been reached in our shopping malls, concourses and transport hubs. However, there is one location where the ubiquity of digital signage has not yet been reached and is leading to many retailers to think about taking a screen outdoors. Read More
Importance of Position and Location for Digital Signage
Digital signage is one of the fastest growing industries and is certainly the fastest growing media sector out there. More and more people and companies are jumping on the digital signage bandwagon in an attempt to make use of this effective and modern marketing tool. Read More
Sign of the Times – Development of outdoor advertising
Signs are an important part of our everyday lives. You may not think about them, or even notice them, but think of how difficult life would be without road signs, information signs and advertisements. Read More
The Future of Outdoor Digital Signage for 2010
Outdoor media is not new. Billboards on tops of buildings and poster campaigns have been used for decades and outdoor advertising has been seen as an inexpensive method of getting a message across. Outdoor advertising is far more effective than an indoor campaign, especially in areas of high footfall as the potential audience is almost limitless compared with indoor advertising. Read More
Hidden Challenges to Outdoor Digital Signage – Sunlight
Outdoor digital signage provides many challenges. Most of these are fairly obvious. Any screen functioning in an outdoor environment requires protection from the elements such as waterproofing and the ability to function in variable and extreme temperatures. Outdoor digital signage needs also to be tough and rugged, able to withstand impacts and attempts at vandalism. Read More
Outdoor Digital Signage in Extreme Weather
Whilst the sector is still not as large as the indoor market, outdoor digital signage is becoming increasingly popular with digital screens and billboards becoming more and more commonplace. Read More
Outdoor Digital Signage Screens and the Perils of Severe Weather
The winter season often brings with it severe weather. In many locations, winter is one of the most challenging times of year for outdoor digital signage screens with various weather elements and hazards capable of disabling displays. Often, screens installed in milder climes are not always equipped to deal with the severity some locations experience during e winter months. Read More
Outdoor Digital Signage Checklist…part two
Impact/vandal protection
Often overlooked but unfortunately a necessity none-the-less; a vandalised or otherwise damaged screen will cost in both downtime and replacement so ensuring it is well protected is essential. Steel LCD enclosures are one solution. Read More