The Growth of Digital Signage

Digital signage is the fastest growing medium and the entire digital out of home advertising (Dooh) sector is continuing to rise even during the current global financial difficulties. Read More

Digital Signage around Campus – Advantages of DS for Universities

Digital signage is a real boon for universities. It is a cost effective and flexible method of supplying information that can provide a far better solution to many of the methods traditionally used around campus. Read More

Cost Effective Outdoor TV for Pubs and Bars

With anti-smoking laws and a growing trend for more continental style drinking and eating habits, many bars, clubs, restaurants and other leisure businesses are looking at outdoor TVs to entertain patrons and help increase revenues. Read More

Debate over Future Success of Outdoor Digital Signage

Out of home advertising has changed over the last decade with the rise of digital signage. The fall in price of LCD and other flat screen technology means that increasingly, these modern digital displays are replacing the static posters and other out of home advertising around our cities and towns. Read More

Giant Sized LCD Enclosures – For Big Screen Outdoor Digital Signage

Since LCD screens began dominating the home entertainment sector, the large flat panel TVs have got bigger and bigger. IT is now not uncommon for large 50” plus screens to be used in people’s front rooms, and when LCDs are taken out of the home and used as digital signage then even larger screen sizes are used.

Increasingly, TV manufacturers are producing larger and larger sizes of LCD TV, and with these behemoths come a requirement to protect them in outdoor locations.

Large sized screens are ideal for outdoor digital signage as the bigger the screen, the more easily the TV is viewed from afar, and for this reason many outdoor screens are much larger than the LCD TVs we use at home.

But producing LCD enclosures for such giant-sized screens can be difficult as these devices require quite a lot of power and generate quite a large amount of heat, which has to be dissipated to prevent the screen from overheating.

Cooling is an essential aspect of providing protection for giant-sized LCD screens. Not only do there need to be a lot of cooling fans to ensure heat is transferred away, but some of filter has to allow fresh air in, and the heated air out.

Using any type of a filter on an outdoor LCD enclosure is made difficult by the need to ensure that water and other weather elements can’t penetrate the LCD enclosure and infest the TV.

Another difficulty faced in providing LCD enclosures for such large-sized devices is ensuring they are securely mounted. A screen of this size, plus the enclosure that houses it can exceed 200 kg (440 pounds) so has to be mounted securely.

Despite these challenges, 70” LCD enclosures are now commonly available and are ideal for protecting large-sized devices in not just outdoor locations but ensuring this heady investment is physically secured as well with a rugged steel body and shatterproof screen protecting from impacts and vandalism.

The Future of Outdoor Television

With the Internet broadcasting TV programs, radio shows, films and music there is a growing divergence of media and the traditional platforms have become somewhat indistinguishable. People are now just as likely to watch television on the Internet, than on their home TV systems or have an outdoor television. Read More

Protecting TVs in Custodial Suites, Prisons and Institutes

Protecting LCD screens from the weather, vandalism and attack is a common concern for those considering outdoor digital signage. But there is another are where LCD’s are commonly used where not only protecting the device from attack becomes essential, but also protecting vulnerable adults from the screen does too. Read More

Complications in Waterproofing Outdoor Screens

Using screens outside, whether it is for outdoor digital signage, information provision or for providing entertainment, will require some form of weatherproofing. Using any electrical appliance outdoors can only be done safely and reliably if the screen is protected from the weather—particularly from water. Read More

Outdoor TV Systems

Following the smoking ban in public places that is in force throughout most of Europe and with the forthcoming World Cup just around the corner, more and more pubs, restaurants and bars are looking to install outdoor TV’s. Read More

Digital Signage and the Benefits of Going Outdoors

Digital signage has literally exploded in recent years. Since the development of flat panel TVs in the late nineties they have completely usurped the home TV market as well as seeping out of home to now litter the shopping malls, stores and transport hubs of our cities and towns.

And these digital out of home systems are now seeping outside to the high street with outdoor digital signage becoming a large part of the entire outdoor advertising sector – but s outdoor digital signage really worth the headache and expense?

While it is true that outdoor TV systems require protection from the elements, and added cost that doesn’t affect indoor systems, there are many great advantages to using digital signage outdoors.

The first advantage is the increased size of the audience. No matter how busy a shopping mall or retail unit is, there will be far more people outside the store than in so advertising to such larger numbers means more people will see your message. And it is not just passersby who get to view your message either. Those driving through the town or travelling on public transport also get to see the message, generating even higher viewing figures.

Secondly, because of the proliferation of digital signage in recent years we are now very accustomed to seeing these screens around our malls and shopping areas; however, outdoor digital signage is not nearly as widespread as indoor systems so there is less competition in outdoor environments which makes any outdoor digital sign easier to stand out and get noticed if the only competition is less attractive static signage.

Another advantage to outdoor digital signage is its night time notcieability. When darkness falls and static signs long become invisible in the gloom, outdoor digital signage becomes even more noticeable with its illumination impossible to miss.