Outdoor Digital Signage – Ten Steps to Success – Part 2
Here is a continuation of the steps that can help you avoid some of the most common outdoor digital signage pitfalls: Read More
The Change of Screens – Birth of Digital Signage
LCD and plasma TVs have only been around for the last decade. It wasn’t that long ago that most TV screens in use were the bulky old CRT (cathode ray tubes); now, liquid crystal displays have completely usurped the TV market forcing the CRT into obsolescence. Read More
How Digital Signage is Changing Education
While the Dooh (digital out of home) market and the digital signage industry are centred around advertising, there are a multitude of different uses for implementing both indoor screens and outdoor digital signage. Read More
NEMA Codes, IP Ratings and the Sun
Outdoor LCD enclosures are designed to be weatherproof and as such have to prevent rainfall and other elements from penetrating inside the enclosure and damaging the housed device. Read More
Outdoor Digital Signage – Health and Safety Responsibility
Outdoor digital signage is one of the fastest growing areas in the whole digital out of home (Dooh) industry. In outdoor locations across the country, screens and digital billboards are beginning to spring up everywhere from the high street to along roadsides. Read More
Digital Signage TVs in Gyms and Sports Venues
Since the rise of the LCD and plasma televisions, flatscreen TVs are now a common sight out of the home. We are all used to seeing digital signage and advertising in shopping centres and malls, and TVs are being installed in outdoor locations too, for entertainment in pubs and bars – not to mention outdoor digital signage. Read More
Brand Building with Outdoor Digital Signage
Outdoor digital signage has been a boon for brands and generating brand awareness. For many companies building up brand awareness is an integral part of their marketing strategy – a brand is what separates one particular manufacturer or service provider from another. The brand could be the product name, business name, sign, symbol or slogan. Read More
Tips for Creating Outdoor Digital Signage Content
It is a common mistake for those that are new to the outdoor digital signage market to use the same content that they use indoors for outside; however, what works inside may not necessarily translate to an outdoor environment where lighting and viewing distance is different. Read More
The Outdoor Digital Signage Checklist…part one
When embarking on an outdoor digital signage campaign there are numerous pitfalls, hurdles and challenges that can halt your installation, damage the screen or reduce the ability to retrieve a return on your investment. Read More
Digital Signage and your Workforce
For those of you who have come across the term digital signage before, you may be excused in thinking that this new medium was all about advertising. And while increasing brand awareness and driving sales is certainly one aspect of using LCD screens for commercial purposes there are others. Read More