The use of outdoor screens has increased in recent years. Advertising, information kiosks and outdoor digital signage are situated in various locations. From the high street to train stations, sports stadiums to ski resorts, digital signage screens are seemingly everywhere. Read the rest of this entry »
One of the biggest headaches with digital signage and using screens out of home is the often unforeseen costs or repair, maintenance and replacement. And in an industry where working out a return on investment is difficult enough, this sort of added cost can really affect a marketing budget. Read the rest of this entry »
US gambling resort Atlantic City now boasts the world’s largest outdoor digital signage display, according to Harrah Resort who have just installed a 500 feet tall screen.
The display is actually the side of their building which has had LED lights built into it on all four exterior walls allowing the screen to be seen from over a mile away in all directions. Read the rest of this entry »