Challenges of an Outdoor Digital Signage Campaign
Posted by: Richard Williams | Posted on: | 0 Comments
For advertisers, information providers and public services, using outdoor digital signage has plenty of be benefits. Outdoor digital signage has the potential to reach huge audiences, is engaging and comparatively cost effective, but using digital signage in an outdoor environment also has its challenges too.
Mounted vertically (portrait mode) or horizontally (landscape mode}, an outdoor digital signage is a highly effective method to communicating to outdoor audiences. Positioned near an entrance, an outdoor screen is a sure fire way of making sure everybody sees your message. Just as with its indoor counterparts, outdoor digital signage is the use of modern, flat panel TV devices as an advertising or information platform, but devices such as LCD or plasma screens are not designed to cope with an outdoor environment.
Digital Signage Enclosure
Any screen, whether plasma or LCD that is required to operate outdoors, needs some form of digital signage enclosure for protection. Outdoor elements, such as rain, snow, hail and windblown dust will soon cause a standard LCD or plasma screen to fail, while the varied seasonal temperatures could also lead to the device failing.
A digital signage enclosure ensures the outdoor digital signage is kept dry, free from particulates, such as dust, and can cope with the varied temperatures that may lead to overheating or freezing of the TV device. The great advantage of using a digital signage enclosure instead of some specific outdoor digital signage device is the flexibility and return on investment they offer.
Return on Investment
Because it houses standard devices, a digital signage enclosure has the advantage of offering long-term cost savings. Standard LCD and plasma screen cost a lot less than specific outdoor digital signage devices. When it comes to replacement, as the same digital signage enclosure can be reused time and time again, these cost savings accumulate, making the return on investment of the original digital signage enclosure far greater than with other outdoor digital signage solutions.
Ideal for outdoor digital signage advertising, outdoor information screens or even using an outdoor TV, these digital signage enclosures provide all the protection necessary. The weatherproof systems enable use in all weathers, while the internal temperature control systems mean that the screen can function just as well in the hot temperatures of summer as it can in the freezing temperatures of winter.
Furthermore, a digital signage enclosure is tough. Made from steel and with shatterproof screens they are able to withstand even severe impacts, making them ideal for unsupervised locations where vandalism may be a concern. They also provide simplicity when it comes to repair and maintenance as the enclosed device can be taken out and replaced easily, keeping downtime at a minimum.
Outdoor digital signage is growing rapidly in popularity, but until now, only large advertisers and big name companies have been able to afford it. Now, thanks to the use of the digital signage enclosure , outdoor digital signage is now possible for all sorts of businesses and services. From schools, colleges and public buildings, to small retailers, an outdoor digital signage campaign can help communicate to huge swathes of people, and with a digital signage enclosure , this can be achieved at relatively low cost.
Need armor for your LCD/LED screen(s)? Outdoors or inside the versatile LCD enclosure protects against thieves, vandals & the weather. Installation idea: NFL stadiums.
Outdoor Digital Signage
Exclusive 46” outdoor screen protection. Dubbed the ‘Totem’, due to its distinct design, it repels damage threats, but attracts audiences. Installation idea: Drive-thru restaurants.
Portrait Flat Panel Enclosure
Safeguard your eye-level advertising display screen(s), indoors or outdoors. Completely customizable, add exciting features like touch screen technology. Installation idea: Restaurant frontages.
Indoor Digital Signage
Popular purchase for retail outlets! Great for ‘point of sale’ persuasion, boost your brand with static & motion advertising from a single unit! Installation idea: Mall of America.