Posted by: Richard Williams | Posted on: | 0 Comments
Digital signage has become a popular platform for restaurants to provide customer with menu information. A restaurant digital menu provides a more eye-catching and flexible form of displaying food items than traditional menus and posters, and while they have plenty of benefits inside an establishment, when a restaurant installs a digital menu board enclosure outside, it can make a huge difference to the number of people that come through the doors.
A digital menu board enclosure is a protective housing that allows standard LCD televisions and indoor digital signage displays from being used outdoors for a restaurant digital menu . The digital menu board enclosure provides weatherproof protection, keeping the enclosed screen dry during the rain and other bad weather, while also maintaining a stable internal environment to prevent overheating and freezing of the restaurant digital menu during times of hot or cold weather. A digital menu board enclosure is also rugged and durable, able to be left outside and not be vulnerable to damage caused by acts of vandalism.
Advantages of an Outdoor Digital Menu Board Enclosure
Providing an outdoor digital menu system has many advantages for the modern diner or fast food eatery. The fast food and short order restaurant industry is a highly competitive industry, which relies heavily on impulse purchases. A High Definition restaurant digital menu system can help tempt people inside, with the use of high quality imagery that can really show off the tantalizing aspects of what is on offer. This can make all the difference to somebody going inside to eat or walking past and visiting another restaurant.
Using a digital menu board enclosure outdoors, also has other advantages too. In most restaurants, menu items are continually changing. Even in well-established chains different, specials and promotions means menus need to be regularly updated. Traditionally, this has meant having new posters and menus printed for the outdoor area. This not only can be costly whenever the menus need updating, but also time consuming. By using restaurant digital menu new items are easily uploaded to the screens, instantly, which saves both time and money and offers a flexible method of adding specials and other daily promotions.
An outdoor menu in a digital menu board enclosure will also allow different audiences to be targeted as the images and menu items can be tailored depending on what time of day it is. During the morning when commuters are rushing to work, tantalizing images of breakfast items may be enough to tempt people inside, while at lunchtime, the restaurant digital menu can display lunch items to try to attract busy lunch hour workers.
Digital Menu Board Enclosure for the Drive Thru
A digital menu board enclosure is also ideal for the drive thru. The need for clear easy to update information in drive thru lanes is essential. Because content is easily updated, promotions and specials are easily displayed in drive thru lanes too. Digital menus in drive thru lanes can help reduce the time taken for people to make decisions, making the process more efficient and reducing waiting times for drive thru customers.
A digital menu board enclosure is the ideal solution for external menus for all sorts of restaurants, from fast food chains and short order diners, to more high-end establishments wanting that extra edge over the competition.