Posted by: Richard Williams | Posted on: | 0 Comments
To say that digital signage has been a revolution is not overstating its success. The use of flat of panel displays for digital out of home advertising (Dooh) has been one of the fastest growing industries in recent years with deployment of digital signage appearing in almost every major city in the world.
From doctor’s waiting rooms to gas stations, screens selling, entertaining or providing us with information are springing up all over the place.
However, there is one deployment that surpasses everything that has gone before it and can be described as a truly grand digital signage scheme.
The new Dallas Cowboy’s $1.2 billion stadium in Texas is one of the world’s most modern sport’s stadiums and also has perhaps the grandest digital signage schemes in the industry’s short history.
The Cowboy’s stadium, home to the NFL Dallas Cowboys is also home to the world’s largest outdoor digital signage display. The display which hangs 90 feet above the sport’s pitch consists of two massive 160 foot long (48 metres) back to back High definition LED screens, plus two smaller screens at each end to accommodate the stadium’s end-zone fans.
Weighing in at 500 tonnes (540 tons) this huge outdoor digital signage display spans 25,670 square feet is is an awe inspiring spectacle.
But the Dallas cowboy’s stadium doesn’t stop there with its digital signage. Apart from having perhaps the world’s largest outdoor digital signage screen they also have over 3,000 small display around the stadium that allow fans around the stadium to keep up with the match and all the news related to the team.
The Dallas Cowboy’s stadium is truly a great example of grand digital signage scheme but entering the world of digital signage doesn’t necessary require such grand ideas. Simple LCD systems that are well placed, perhaps in outdoor locations housed in simple LCD enclsoures for protection, can benefit many businesses as part of their existing advertising and marketing strategies.