DSE 2011 – Analysis

Last week saw the annual Digital Signage Expo at Las Vegas Convention Center in Nevada and the show was the largest yet to be held in at Vegas. With nearly 200 companies exhibiting, and covering over 60,000 sq feet of exhibition space, the expo revealed all the latest technologies and developments in the world of digital signage.

The applications for digital signage vary, but typically the use of out of home screens cover advertising, information provision and branding, and new approaches to all three applications were on show.

Following hot on the heels of ISE in Amsterdam (Integrated Systems Europe) earlier this month, DSE 2011 was very content based, but there were still plenty of hardware and outdoor digital signage options on display.

As with ISE in Amsterdam, touch screens seemed to be on the rise at Vegas with a whole host of different types of touch screen displays from some big and small name companies. The trend for touch screen in digital signage has risen in tandem with the growth of touch screens in other technologies such as the tablet computer and mobile phone.

Interactivity works well in conjunction with digital signage as it encourages screen use providing advertisers and promoters branding opportunities; however, content needs to be relevant and inspiring to appeal to an audience before they will get involved.

3D Continues to thrive too with many new 3D systems on display at DSE. Some of these are using tried and tested 3D technologies with glasses but some new methods of creating the 3D effect without the need of specialist spectacles.

With each successive exhibition bringing in record numbers, these expos demonstrate the continued growth of the interactive and digital signage industry and with more and more companies getting involved in both hardware and content, digital signage looks set to grow for several years to come.

Armgard at DSE 2011