Ice Cold Outdoor Digital Signage

Increasingly, there has a lot more installs and interest emanating from ski-resorts and mountain areas in Europe and the United States. The screens are being used for both advertising and information and their use in such areas it is a good example of the unique benefits that outdoor digital signage can offer.

Alpine resorts and other ski locations have begun turning to outdoor digital signage because of the effectiveness in providing information that other communication methods simply can’t match.

The great advantage of using outdoor displays in these sorts of areas is the immediacy that the information can be uploaded and distributed.  Often, in skiing areas emergency information such as dangerous snow and avalanches needs to be relayed as quickly and to effectively as possible and until the advent of outdoor digital signage the only real method of passing this information on was physically, with a steward going up and down the slopes.

Now, emergency information can be uploaded remotely to all slopes and areas and displayed on the outdoor screens, warning and informing everybody that is out. – no other medium can do this as effectively and what-is-more, when the screens are not being used for information, advertising can be run to generate revenue that can eventually pay for the installation of the outdoor displays.

The use of such technology in such locations is only made possible due to the advancement in the protection of LCD and other display types. There are many challenges to installing a screen in a cold and snowy environment. Not only do you have to prevent snow and moisture from damaging the screen but also you have to keep temperatures high enough to prevent the components from freezing. The sun too, can cause sun-glare and make the screen unreadable on a bright day.

LCD enclosures are an effective method of using an outdoor display in such a location. They keep the screen protected from the elements whilst the internal heaters ensure the screen is kept within operating temperatures. Insulation, anti-reflective glass and other solutions are also fitted to outdoor LCD enclosures in these areas to ensure the screens can continue to operate 24 hours a day no matter what the conditions.