Outdoor Digital Signage Explained
Posted by: Richard Williams | Posted on: | 1 Comments
Outdoor digital signage is the use of LCD TVs and plasma screens in outside locations used for the purposes of advertising and information rather than entertainment. Planning your outdoor digital signage network is critical for ensuring a successful campaign and there are several issues that need to be resolved when planning an outdoor digital signage campaign.
Weather, is perhaps the most critical factor. An outdoor digital signage system will need to cope with rain, snow, hail and other weather systems so protection for the LCD screen is vital. An LCD enclosure is perhaps the most cost effective solution for doing this.
Find your location. You want to your digital signage system to be in a high traffic area and visible by as many people.
No matter where your signage is located, you’ll likely need some kind of climate control to keep the temperature of the LCD and player at the right temperature. An LCD enclosure should be able to house these temperature control systems too.
Avoid direct line-of-sight with the sun. LCD screens as with other TV systems, don’t like direct sunlight, which can make the content hard to read and even cause permanent damage. If direct sunlight is unavoidable then consideration should be made into using anti-glare glass and other protection for the screen in the LCD enclosure.
Verify your network. Make sure you will have access to signage devices either via the internet or manually so the media content can be changed when required.
Ensure the content is applicable, relevant and eye-catching otherwise the entire outdoor digital signage campaign will be a waste if nobody takes any notice of it.
Need armor for your LCD/LED screen(s)? Outdoors or inside the versatile LCD enclosure protects against thieves, vandals & the weather. Installation idea: NFL stadiums.
Outdoor Digital Signage
Exclusive 46” outdoor screen protection. Dubbed the ‘Totem’, due to its distinct design, it repels damage threats, but attracts audiences. Installation idea: Drive-thru restaurants.
Portrait Flat Panel Enclosure
Safeguard your eye-level advertising display screen(s), indoors or outdoors. Completely customizable, add exciting features like touch screen technology. Installation idea: Restaurant frontages.
Indoor Digital Signage
Popular purchase for retail outlets! Great for ‘point of sale’ persuasion, boost your brand with static & motion advertising from a single unit! Installation idea: Mall of America.