Posted by: Richard Williams | Posted on: | 0 Comments
Advertising is a necessary evil for most businesses. Without advertising, businesses would struggle to promote their products and raise brand awareness but advertising has some major drawbacks.
Cost is obviously a major factor of advertising. Advertising is never cheap, no matter what medium you employ and it’s crucial that any costs have to be at least recouped by the extra sales that the advertising marketing should create, if there is not enough of a return on investment then the advertising campaign has been unsuccessful.
Competition is also a major drawback for advertising. If your competitors started an ad campaign then you will have to follow their lead otherwise you will be left behind. And once everybody in your sector starts, there is no going back, despite the fact that the advertising will no longer increase sales but stopping it will certainly reduce them.
Competition can also make it more difficult for your message to stand out from the rest making any return on investment even harder to make as you struggle to be heard in a sea of advertising voices.
Digital signage is new, and as such there is far less competition making it extremely attractive to advertisers and businesses. It is also a relatively new experience for customers making it more appealing and engaging than other forms of media.
However, this new medium is fast becoming popular and already advertisers are struggling to ensure they take full advantage of this technology.
One method has been to extend the use of digital signage to outdoor locations.
Outdoor digital signage has less competition and despite the challenges of ensuring the screens are protected from the elements is providing advertisers with the uniqueness they require to get the best out of their advertising campaigns.