The Changing Face of Outdoor Advertising

Posted by: Richard Williams | Posted on: | 1 Comments

The high street has changed dramatically over the last century but one thing remains important to traders and businesses – outdoor advertising and outdoor digital signage is in the process of revolutionizing street advertising.

Street advertising is one of the oldest forms of advertising. Ever since traders first erected signs on their frontages to promote their stores and products, outdoor advertising has been an important part of marketing and promotion.

Will digital signage replace neon lights?

There are obvious advantages of advertising to the general public in that your message can be seen by everybody that passes by, a far greater number than will enter a particular store. Of course, high street advertising isn’t very targeted in that very few of the views of the signage will be potential customers but the volume makes up for that.

Piccadilly Circus's famous neon lights

Street advertising has gone through some dramatic changes over the last century too. Whilst there will always be a place for traditional print media, its effectiveness is no longer as great as some of the more modern methods of street advertising.

Neon lights were the first big change that street advertising encountered. Once neon was discovered, advertising was not only just as possible at night as it was during the day, but because of the eye-catching quality of neon, advertising with neon at night is even more effective.

But neon, whilst the friend of the street advertiser for the last 80 years, it may have finally had its day.

Outdoor digital signage is leading the way for the next generation of street advertising as the use of LCD and plasma screens are springing up all over the place. Bus stops, fly posters and traditional neon signage is now being replaced across the globe by outdoor digital signage systems.

And while famous landmarks such as the neon signs in London’s Piccadilly Circus are still around, it may only be a matter of time before they too are replaced by digital signage.

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