Using Touch Screens for Digital Signage – Pros and Cons

Touch screens are becoming a popular form of screen technology. Ubiquitous in mobile phone technology and modern computing, touch screens are also being implemented out of the home, both indoors and in outdoor digital signage, but what are the benefits, and what are the disadvantages to using touch screens?

The pros and cons of touch screen typically depend on the application and intention of the screen as people view and interact completely differently when it comes to information screens and advertising.

For information

Touch screens are highly useful for providing information. Touch screens provide bespoke information allowing customers and service users to gain access to the precise information they need. Not only is this a benefit to the customer, able to find wayfinding, menus or timetabling information, but for service providers it can reduce queues and save on manpower.

Of course, not everybody likes the idea of self-service information, and service providers need to be aware of sections in community who are not as technologically savvy as others, or may have disabilities that prevent accessing information in this way.

For Promotion and Advertisers

For advertisers, use of touch screen is a little more complicated. People very rarely choose or wish to look at adverts, let alone interact with them unless they are being offered something or rewarded for doing so. However, when something is offered for interacting, it can prove a highly useful method of promotion, and several companies have provided some unique and novel ways of doing so:

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