Posted by: Richard Williams | Posted on: | 1 Comments
Digital signage is one of the fastest growing advertising mediums and is being implemented by all sorts of industries. Display screens are everywhere; in shops, gas stations, shopping malls and along the high street. There is no getting away from it – digital signage is here to stay.
The reason so many business are turning to this new advertising medium is because of its advantages. No other advertising system can reach such a large audience for such a low initial cost. It is also flexible and enables retailers to create their own advertising campaigns using digital signage content creation software.
However, this low cost and easy to use method of advertising does have its drawback – its popularity.
With so many screens around, getting noticed can be incredibly difficult. People can become blind to the sheer volume of all these screens and to make the most out of your digital advertising campaign you need to make it stand out from the crowd.
Digital Signage Location
Choosing where to locate your sign is perhaps one of the most important steps you can take to make the sign noticeable – Ensuring it is situated to the oncoming audience is vital. There are three options for mounting, an each with its own advantages and disadvantages when it comes to space and visibility:
Placing the screen outside is another method of attracting attention to it. Outdoor digital signage gets far more views than a similar indoor screen as the passing audience is far, far greater.
Digital Signage Content
Ensuring your content is eye-catching as possible is also important to attract attention but there are other things you can add to content to encourage people to view it. Commonly, weather and news are used as part of the campaign running headlines and the forecast on a banner at the bottom of the screen gets people checking the weather and seeing the advert at the same time too.