Taking a Screen Outdoors – High Brightness and Protection
The digital out of home (DOOH) market has grown exponentially year on year over the last decade. Finally, the market is slowing as a zenith of digital signage screens has been reached in our shopping malls, concourses and transport hubs. However, there is one location where the ubiquity of digital signage has not yet been reached and is leading to many retailers to think about taking a screen outdoors. Read More
Advantages of Touch Screen Digital Signage
Digital signage has advanced dramatically in the last decade or so. What was once just the preserve of shopping malls and airports, digital signage screens are now found everywhere, from gas stations and pharmacies to high streets as outdoor digital signage; even the giant billboards that line the side of roads are becoming digital. Read More
Sign of the Times – Development of outdoor advertising
Signs are an important part of our everyday lives. You may not think about them, or even notice them, but think of how difficult life would be without road signs, information signs and advertisements. Read More
Using an Outdoor Screen – Importance of Air Circulation
More and more LCD and other types of flat panel displays are being installed in outdoor locations for advertising, information, brand awareness and marketing. This rise in outdoor digital signage is leading more and more people to consider the options of an outdoors screen but is also paving the way for many common mistakes to be initiated when embarking on an outdoor digital campaign. Read More
Hidden Challenges to Outdoor Digital Signage – Sunlight
Outdoor digital signage provides many challenges. Most of these are fairly obvious. Any screen functioning in an outdoor environment requires protection from the elements such as waterproofing and the ability to function in variable and extreme temperatures. Outdoor digital signage needs also to be tough and rugged, able to withstand impacts and attempts at vandalism. Read More
Outdoor Digital Signage in Extreme Weather
Whilst the sector is still not as large as the indoor market, outdoor digital signage is becoming increasingly popular with digital screens and billboards becoming more and more commonplace. Read More
Retail Digital Signage Indoor and Out
Providing screens for promotion and branding has benefits both indoors and out. Commonly used inside retail stores and diners, digital signage displays provide an easy and eye-catching form of promotion and branding, communicating with customers and steering them to promotions and sale items. Read More
Outdoor Digital Signage Screens and the Perils of Severe Weather
The winter season often brings with it severe weather. In many locations, winter is one of the most challenging times of year for outdoor digital signage screens with various weather elements and hazards capable of disabling displays. Often, screens installed in milder climes are not always equipped to deal with the severity some locations experience during e winter months. Read More
Outdoor Digital Signage Checklist…part two
Impact/vandal protection
Often overlooked but unfortunately a necessity none-the-less; a vandalised or otherwise damaged screen will cost in both downtime and replacement so ensuring it is well protected is essential. Steel LCD enclosures are one solution. Read More
Digital Signage Growth – Screen Size Expansion
One of the biggest changes in the move from the bulky cathode ray tube (CRT) to the flat screen televisions that are ubiquitous in our homes is the rapid increase in size that TVs have grown to. These larger screens have obvious uses in the digital signage market. Read More