Content Tips for Outdoor Digital Signage – Motion and Size

Creating content for outdoor digital signage can be a real challenge. There are big differences between indoor content and outdoor content, and a common mistake made by many outdoor digital signage users is to simply transfer indoor content outside. Read More

Testing LCD Enclosures

Outdoor digital signage currently makes up one in eight, outdoor advertisements, and outdoor screens are used for other applications too: providing information, news, timetables and even providing digital; menu boards outside restaurants. Read More

InfoComm 2011 – World’s Biggest Audiovisual Trade Show Next Month

The start of summer also makers the start of the tradeshow season. Following on from DSE 2011 last month in Las Vegas, and ScreenMedia in London this week, next month sees the biggest gathering of the Audiovisual industry at InfoComm 2011 in Florida. Read More

Digital Signage – What Screen?

Digital signage is an expanding medium. More and more screens are being installed in shopping malls, transport hubs and even outdoor locations. Essentially, digital signage is the use out of the home of modern TV devices such as LCD or plasma screens, used for displaying advertising, branding or information content to an out of home audience. Read More

The Reason for Steel in Outdoor Digital Signage Enclosures

Outdoor digital signage had gone from a few large screens erected on the sides of buildings or along highways to a ubiquitous medium seen around high streets, towns and cities up and down the country. With the ability to reach huge audiences, and the growing fragmentation in traditional media such as television, newspapers and magazines due to the internet and other modern technologies, advertisers have turned to outdoor digital signage as a mainstream advertising medium. Read More

Outdoor Digital Signage – An Overview – Part two

Part two of our outdoor digital signage overview. In part one, we discussed the effects of Brightness and Weather, don’t forget to check it out if you missed it!. Read More

Protecting Outdoor Screens – Factors to Consider

Since the rise of the flat panel LCD and plasma display, no longer are televisions only found in living rooms. LCD TVs are now as much a part of the out of home environment and are commonly used for advertising and information. Read More

LCD Enclosures for Controlling Outdoor Digital Signage Temperature

With outdoor digital signage, protecting screens from the weather is an obvious consideration for any outdoor campaign; however, rain and weather are not the only damaging elements in an outdoor environment. Read More

Totems and Standalone Units – Noticeable Digital Signage

Those of us familiar with digital signage are probably aware that the number of different shapes and sizes of signage displays seems unlimited. From digital posters in shopping malls, landscape screens outside of retail units and large outdoor digital signage billboards, all sorts of different types display design are used. But are any of these designs more effective than other solutions?

Obviously, size can make a difference, a larger screen will be more noticeable than a smaller screen, and position too can make a difference, as a display located too high, out of eye-line, or amongst clutter is too easy to miss. Content of course can make a huge difference, simple eye-catching messages are far more likely to grasp people’s attention than long-winded slogans and busy imagery—especially if what you are promoting is appealing to the audience.

Another method of ensuring your sign gets noticed is by making the display as obtrusive, forcing the audience to walk around it. Totems, kiosks and standalone units are becoming increasingly common in retail units for this very reason.

Often seen in doorways as you enter a chain store, hotel or other location, these floor-standing totems are impossible not to notice.

Standalone units

Disadvantages

These portrait signs do take up a lot of space, and this is both their advantage and disadvantage. Because of their obtrusive nature, as mentioned, these standalone units are impossible to miss, but they do take up precious floor space, which in retail might mean sales space.

For hospitality industries, such as hotels, fast food eateries and coffee shops this is not too much of concern, but retailers often have to consider how much sales space is worth sacrificing.

The type of content displayed on the standalone units also needs consideration. As often these standalone units are inside stores and shops, in essence you are preaching to the converted—customers already walking into the store (although if positioned in a doorway, a passing audience could be enticed if the content is engaging enough), so standalone units are often used to steer customers towards promotional products, or to reinforce the company’s branding.

Protecting an Outdoor Screen – Five Aspects

LCD screens and other modern TV devices are no longer only used in the home. Screens are now a common sight around shopping malls, airports and retail stores used as digital signage, while outdoor digital signage is growing in popularity too. Read More