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Outdoor Digital Signage – 24 hour marketing

Posted by: Richard Williams | Posted on: October 21st, 2012 | 1 Comments

We now seem to live in a 24-hour society of rolling news, round-the-clock TV and never closing supermarkets. Advertising too is becoming a 24-hour industry, especially in the outdoor sector where the night, no longer limits the ability of street advertisers.

Outdoor digital signage is fast becoming one of the fastest growing advertising mediums. Over ten percent of all outdoor advertisements are now digital with LCD, plasma and LED screens taking the place of many of the traditional print and static media.

The great thing about outdoor digital signage is its flexibility and noticeability. Not only are digital screens fare more engaging and eye-catching than static media, the ability to schedule adverts, place content from multiple advertisers on once screen and remotely upload content are a real boon for advertisers.

They can maximise the revenue from a single screen by selling advertising segments, having several different companies advertising on the one screen, and they don’t need to hire a technician to post up new content either.

Protection is the only real challenge with outdoor digital signage as the screen needs to be guarded against the weather and adverse temperatures of an exterior environment.

This can be simply achieved, however, with the use of an LCD enclosure. LCD enclosures protect, not only against the weather – providing a waterproof barrier. But they also ensure the housed LCD is operating in the optimum environment as they have internal temperature controlled systems. Fans, heaters, air conditioners and insulation can all be added inside and LCD enclosure to ensure the temperature inside the device is at the optimum.

LCD enclosures don’t just enable digital signage for outdoors but will extend the life of a manufacturers system – saving money. They are also far cheaper than using bespoke outdoor systems and can be used in industrial and factory type locations too, as the LCD enclosure is just as good at keeping dirt and grime away from the device as they are the weather.