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Qualities to Look Out for when Choosing an Outdoor Screen

Qualities to Look Out for when Choosing an Outdoor Screen

Posted by: Richard Williams | Posted on: October 30th, 2012 | 0 Comments

Whatever the reason for installing an outdoor TV screen — digital signage, providing information or as an outdoor TV—choosing the right type of screen is essential. Of course, any outdoor screen requires protection from the elements, and weather you decide to use a standard display inside an outdoor LCD enclosure, or opt for a specific model of outdoor LCD, certain attributes are important to get right. Read More

Brand Building with Outdoor Digital Signage

Brand Building with Outdoor Digital Signage

Posted by: Richard Williams | Posted on: October 29th, 2012 | 0 Comments

Outdoor digital signage has been a boon for brands and generating brand awareness. For many companies building up brand awareness is an integral part of their marketing strategy – a brand is what separates one particular manufacturer or service provider from another. The brand could be the product name, business name, sign, symbol or slogan. Read More

Tips for Creating Outdoor Digital Signage Content

Tips for Creating Outdoor Digital Signage Content

Posted by: Richard Williams | Posted on: October 28th, 2012 | 1 Comments

It is a common mistake for those that are new to the outdoor digital signage market to use the same content that they use indoors for outside; however, what works inside may not necessarily translate to an outdoor environment where lighting and viewing distance is different. Read More

The Outdoor Digital Signage Checklist…part one

The Outdoor Digital Signage Checklist…part one

Posted by: Richard Williams | Posted on: October 27th, 2012 | 0 Comments

When embarking on an outdoor digital signage campaign there are numerous pitfalls, hurdles and challenges that can halt your installation, damage the screen or reduce the ability to retrieve a return on your investment. Read More

Information Displays and Non Advertising Uses for Digital Signage

Information Displays and Non Advertising Uses for Digital Signage

Posted by: Richard Williams | Posted on: October 26th, 2012 | 1 Comments

Digital signage, the use of modern flat-screen TVs for advertising and branding purposes, is not the only use for LCD and plasma screens out of the home. Because of their flat nature, low cost and ability to provide real time information, LCD screens are now a common form of information provision. Read More

Digital Signage and your Workforce

Digital Signage and your Workforce

Posted by: Richard Williams | Posted on: October 25th, 2012 | 0 Comments

For those of you who have come across the term digital signage before, you may be excused in thinking that this new medium was all about advertising. And while increasing brand awareness and driving sales is certainly one aspect of using LCD screens for commercial purposes there are others. Read More

Which Screen for inside an LCD Enclosure – Part Two

Which Screen for inside an LCD Enclosure – Part Two

Posted by: Richard Williams | Posted on: October 24th, 2012 | 0 Comments

Part two of the analysis of what screens are best for use inside an LCD Enclosure. Read part one

High Brightness Screens…continued.

High brightness screens can generate a lot of heat so sufficient cooling systems should be installed inside the Outdoor Grade

Recently, due to the growth of outdoor digital technology, outdoor screens have begun to emerge on the market-place. These are not only high brightness but are also waterproof and able to cope with wide temperature ranges; however, they do come with some disadvantages. Firstly, they are incredibly expensive in comparison to commercial grade screens with comparative sizes three or four times the price.

Secondly, while these outdoor TV are waterproof and resistant to wide temperature ranges, if they are to be used outside they will still require some from of physical protection, most likely a steel LCD enclosure or similar. As LCD enclosures are waterproof and allow even greater temperature ranges, the more cost effective solution is to simply use the enclosure with a commercial grade or high brightness screen.

Consumer Grade

Finally, there is the budget solution. The cost of consumer grade screens, the type we have in our homes, is now incredibly low and continuing to fall. While they do not have a life as long as that as consumer grade screens, and are not designed for continual use, an LCD enclosure will increase both the lifespan and due to its temperature controlled environment allow them to be used for long periods of time.

Many installers of outdoor digital signage even use them outdoors inside the LCD enclosure and are surprised by the length of time they can operate before failure; not quite as long as consumer grade screens, but the optimum conditions inside the LCD enclosure helps lengthen their life, prevents overheating and protects from hazardous elements, weather and impacts.

Digital Signage in Retail Does it Better

Digital Signage in Retail Does it Better

Posted by: Richard Williams | Posted on: October 23rd, 2012 | 0 Comments

Information is key in any business environment. Keeping customers informed of new products, advertising them and providing valuable information about your business is key to any successful marketing campaign. Read More