Posted by: Richard Williams | Posted on: February 11th, 2013 | 0 Comments
No matter how good the content on a digital signage display is, there can never be any guarantees that people are reading the message displayed on the sign. Many digital signs around shopping malls, retail parks and other locations often go unnoticed by the people passing by, as do most static adverts in such locations. Read More
Posted by: Richard Williams | Posted on: February 10th, 2013 | 0 Comments
More digital signage systems and information screens are becoming interactive. Interactivity has advantages for both advertisers and information providers. For advertisers, offering an interactive experience encourages an audience to absorb the content. Yahoo’s Bus Stop Derby is a great example of this; the company gets advertising and promotional coverage as people interact with its video game. Read More
Posted by: Richard Williams | Posted on: February 9th, 2013 | 0 Comments
As a new industry there are several things that the digital signage market lacks. As a new and constantly changing industry there are no true experts in the guru sense – everybody is learning their way, even the large providers and installers. Read More
Posted by: Richard Williams | Posted on: February 8th, 2013 | 1 Comments
Modern flat screen technology commonly used in digital signage such as plasma and LCD is relatively new and while the advantages of these displays compared to the old style cathode ray tube are quite obvious; flatter, smaller, lighter, cheaper to produce etc, they are not by any means perfect. Read More
Posted by: Richard Williams | Posted on: February 7th, 2013 | 0 Comments
Digital out of home (Dooh) is one of the most effective advertising mediums in the digital age with its effectiveness surpassing that of the internet, mobile advertising and other modern ad promotions. Read More
Posted by: Richard Williams | Posted on: February 6th, 2013 | 1 Comments
Anybody embarking on an outdoor digital signage campaign will be aware of the IP and NEMA standards governing the use of such technologies in the open air. IP 65 and NEMA 4 are the most common ratings issued for outdoor digital signage and TV systems. Read More
Posted by: Richard Williams | Posted on: February 5th, 2013 | 0 Comments
Digital signage has exploded over the last few years. What started as a very niche market with one or two manufacturers, integrators and installers, has blossomed with literally hundreds of different companies providing all aspects of Dooh (Digital out of home) from hardware, content to displays and installation.
Because of such competition, there is a huge variety of different hardware systems which can make choosing the right system difficult. Some systems come complete with displays, others are empty LCD enclosures that require a screen to be installed some require expert networkers to install, while simpler systems contain inbuilt media players.
While there are a myriad of reasons for embarking on digital signage, and most of these systems are probably relevant for particular signage needs, when first embarking on digital signage just a simple system is perhaps best, especially if you just want to test the water.
There are, however, some great turn-key systems that are ready to use out of the box and are easily installed.
Digital posters are the simplest solution for digital signage, especially for those wishing to try out this new media before making a more definite investment. Digital posters are inexpensive and contain everything you need to run an advertising or digital signage campaign. A screen, indoor enclosure and a media player will all be included in the digital poster system enabling you to place the screen straight on the wall and upload content via USB.
Digital posters can be mounted flat against a wall. This makes them spatially unimposing and very simple to mount.
All-in-one Stand Alone Units
To be more noticeable a more imposing solution may be required. Floor standing digital signage systems are ideal for when space is not a problem as they act as an obstacle, ensuring the display never gets missed by the audience who have to physically negotiate the floor standing unit.
Again, simple all-in-one floor standing digital signage systems comprise everything that is needed for displaying digital signage: screen, media player, and the floor standing digital signage enclosure.
Posted by: Richard Williams | Posted on: February 3rd, 2013 | 0 Comments
With so many displays now used in indoor environments for digital signage many advertisers and retailers are opting to take their screens outdoors were there is less competition and the audience numbers are greater. Read More