Posted by: Richard Williams | Posted on: March 6th, 2013 | 0 Comments
The start of summer also makers the start of the tradeshow season. Following on from DSE 2011 last month in Las Vegas, and ScreenMedia in London this week, next month sees the biggest gathering of the Audiovisual industry at InfoComm 2011 in Florida. Read More
Posted by: Richard Williams | Posted on: March 5th, 2013 | 0 Comments
Digital signage is an expanding medium. More and more screens are being installed in shopping malls, transport hubs and even outdoor locations. Essentially, digital signage is the use out of the home of modern TV devices such as LCD or plasma screens, used for displaying advertising, branding or information content to an out of home audience. Read More
Posted by: Richard Williams | Posted on: March 4th, 2013 | 0 Comments
Outdoor digital signage had gone from a few large screens erected on the sides of buildings or along highways to a ubiquitous medium seen around high streets, towns and cities up and down the country. With the ability to reach huge audiences, and the growing fragmentation in traditional media such as television, newspapers and magazines due to the internet and other modern technologies, advertisers have turned to outdoor digital signage as a mainstream advertising medium. Read More
Posted by: Richard Williams | Posted on: March 2nd, 2013 | 0 Comments
Since the rise of the flat panel LCD and plasma display, no longer are televisions only found in living rooms. LCD TVs are now as much a part of the out of home environment and are commonly used for advertising and information. Read More
Posted by: Richard Williams | Posted on: March 1st, 2013 | 0 Comments
With outdoor digital signage, protecting screens from the weather is an obvious consideration for any outdoor campaign; however, rain and weather are not the only damaging elements in an outdoor environment. Read More
Posted by: Richard Williams | Posted on: February 28th, 2013 | 0 Comments
Those of us familiar with digital signage are probably aware that the number of different shapes and sizes of signage displays seems unlimited. From digital posters in shopping malls, landscape screens outside of retail units and large outdoor digital signage billboards, all sorts of different types display design are used. But are any of these designs more effective than other solutions?
Obviously, size can make a difference, a larger screen will be more noticeable than a smaller screen, and position too can make a difference, as a display located too high, out of eye-line, or amongst clutter is too easy to miss. Content of course can make a huge difference, simple eye-catching messages are far more likely to grasp people’s attention than long-winded slogans and busy imagery—especially if what you are promoting is appealing to the audience.
Another method of ensuring your sign gets noticed is by making the display as obtrusive, forcing the audience to walk around it. Totems, kiosks and standalone units are becoming increasingly common in retail units for this very reason.
Often seen in doorways as you enter a chain store, hotel or other location, these floor-standing totems are impossible not to notice.
These portrait signs do take up a lot of space, and this is both their advantage and disadvantage. Because of their obtrusive nature, as mentioned, these standalone units are impossible to miss, but they do take up precious floor space, which in retail might mean sales space.
For hospitality industries, such as hotels, fast food eateries and coffee shops this is not too much of concern, but retailers often have to consider how much sales space is worth sacrificing.
The type of content displayed on the standalone units also needs consideration. As often these standalone units are inside stores and shops, in essence you are preaching to the converted—customers already walking into the store (although if positioned in a doorway, a passing audience could be enticed if the content is engaging enough), so standalone units are often used to steer customers towards promotional products, or to reinforce the company’s branding.